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YouTube Tips From Lawyers

ByNalts

Prompted by Google’s statement that YouTube vows “quicker, tougher copyright enforcement,” ReelSEO’s Grant Crowell tackled this issue on a listenable podcast titled “YouTube Copyright Tips,” with the help of David Michail and Daliah Saper (check 5-minute mark of this video to hear Saper’s illuminating story about what I’ll call a “social-media impaired judge”). Crowell’s got a…

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Still Waiting for That Call from YouTube

ByNalts

My favorite roving reporter, Alex Delyle (TheDailyReel), reports that Variety reports that YouTube may share ad revenue… some… day…. soon. Says Variety: Content creators who upload their videos to the site will be offered the option of having short ads shown at the beginning or end, with the resulting revenues split 50-50, according to Howard…

“Businesses Just Don’t Get It,” Say Local Social Media Consultants

ByNalts

“Social media still matters very much,” said Adam Winters, one of 34 social-media consultant who attended last night’s Global Federation of Social Media Consultants (GFSMC) at the Airport Ramada in Newark, New Jersey. The “Businesses Get Social” networking event, followed by a “meet and greet” at a nearby Denny’s, did not appear to attract clients or…

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Media Buyers Remain Afraid of UGC & Chupacabra

ByNalts

Advertisers continue to fear user-generated content (aka consumer-generated media) and Chupacrabas, according to an eMarketer report. Instead of contextual ads or sponsorships, buyers are sticking with 30-second pre-roll ads that reduce purchase intent compared to control. Media buyers prefer online video advertisements (versus sponsorships or branded entertainment) because “viewers dislike or distrust video advertising—even though…

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