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Staten Island Girls (Katie Perry’s California Girls Parody)

ByNalts

Thumbs up to these gals for their amateur but brilliant Katie Perry satire of California Girls. It’s “Staten Island Girls,” and deliciously skanky and humorous depiction of New Jersey. Just 5 years ago these gals would have been able to share this with their friends, but now the whole world gets to giggle. Oh wait….

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Top-10 “OMMA Video” Insights & Favorite Twitter Posts

ByNalts

Here at NYC’s OMMA Video conference with discussions about online video, monetization, engagement, advertisements, mobile video, and so on.. here are my top 10 insights, followed by my favorite Twitter posts.  Everyone seems to think advertising dollars should fund production. But if I’m a marketer, I’m not diggin’ that model. Shoot- I wanna sell product…

The BiPolar Agency

ByNalts

Corporate work can be slow and boring, so agencies are refreshingly energetic by contrast. Fast… sometimes too fast but that’s better than sitting still, right? I just read an interesting piece about the “creative exodus” in adland. It actually contradicted my past 3 days, where I realized that three online-video enthusiasts had moved into three…

Extreme Product Placement: Build.com Sponsor Rhett & Link Going Manly

ByNalts

It’s one of the most extreme versions of a product sponsorship, and it’s called “Epic Rap Battle of Manliness.” YouTube sensations Rhett & Link (Rhett McLaughlin and Link Neal), held back no punches on this high-production music video designed to entertain and promote Build.com (and its YouTube channel BuildDotCom. The project is part of a trend…

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