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ByNalts
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Is Amateur Online-Video Under Siege by Hollywood and Madison Avenue?
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“Viral videos are on their way out. You’re the Chia Pet of 2007.” That’s from an e-mail sent last night from my sister, who produces for a major television network on the west coast. There seems to be a great skepticism about amateur video’s endurance when the competitive Huns from Hollywood and Madison-Avenue Mongolians are…
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ByNalts
This is a rare post, and I’m not sure I should share this since someone may steal the idea. But I established this blog to “open source” what I’m learning as the only career marketer who is a prolific YouTube presence. Plus I think the idea is less valuable than the crafty execution. Here’s my…
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ByNalts
As an emerging minority (white, middle-aged American), I’m often envious of the deep cultural bond of minorities (hence my confessed, sincere desire to be African American). But I’m also quick to poke fun at Racial stereotypes because they’re so wonderfully taboo and controversial. Here’s me with SMPFilms’ “Mr. Safety” in NYC quoting the “five dollar…
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ByNalts
Sorry. I know it’s Friday, but we have a curriculum here. Given the slow holidays and snow days, I’m going to have to ask you to do some reading over the weekend. Read about Ashton Kutcher “using his brand as a syndication system.” Oy. Ashton, please punch your director of new media in the boob…
YouTube’s Homepage Not as Important as Google’s “Secret Sauce”
ByNalts
The power of YouTube’s ability to commercialize is not based on the homepage, but “The Secret Sauce.” Here’s a glimpse into it, and what you can do to advantage yourself.
Alligator King & Parasocial Dinner Party
ByNalts
“The seventh son of the Alligator King Was a thoughtful little whelp. He said, “Daddy, appears to me That you could use a little help.” Sesame Street’s “Alligator King” (via Hulu) was performed by Bud Luckey, who according to Fr. Wiki also is the voice of Winnie the Pooh’s Eeyore, and a character designer on…
advertising | book | Future of Online Video | Making Videos | Online Video | Video Advertising | Video Business | viral videologist
Is Amateur Online-Video Under Siege by Hollywood and Madison Avenue?
ByNalts
“Viral videos are on their way out. You’re the Chia Pet of 2007.” That’s from an e-mail sent last night from my sister, who produces for a major television network on the west coast. There seems to be a great skepticism about amateur video’s endurance when the competitive Huns from Hollywood and Madison-Avenue Mongolians are…
Weekly Prank Channel (pitch)
ByNalts
This is a rare post, and I’m not sure I should share this since someone may steal the idea. But I established this blog to “open source” what I’m learning as the only career marketer who is a prolific YouTube presence. Plus I think the idea is less valuable than the crafty execution. Here’s my…
Can You Marvel at Ethnic Pride and Still Mock It?
ByNalts
As an emerging minority (white, middle-aged American), I’m often envious of the deep cultural bond of minorities (hence my confessed, sincere desire to be African American). But I’m also quick to poke fun at Racial stereotypes because they’re so wonderfully taboo and controversial. Here’s me with SMPFilms’ “Mr. Safety” in NYC quoting the “five dollar…
Your Weekend Homework
ByNalts
Sorry. I know it’s Friday, but we have a curriculum here. Given the slow holidays and snow days, I’m going to have to ask you to do some reading over the weekend. Read about Ashton Kutcher “using his brand as a syndication system.” Oy. Ashton, please punch your director of new media in the boob…
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Listen to Obama talk BS for 1 minute and 17 seconds? No thanks!
I liked it. Steven’s an idiot.