Preroll Ad Preceding Movie Trailer? Really?

ByNalts

Look, I’ve never been a big fan of pre-rolls. But this is insane. I searched for a movie trailer today and found IMDB (a site I love, and one that deserves to monetize itself).

But before I could watch the trailer, I was subjected to a pre-roll ad.

Woah, tiger. I just volunteered to watch an ad for a movie. You got the clip for free from the studio. Now you’re going to serve an advertisement before it? Do you honestly think I’ll search out another trailer on IMDB again?

This is the equivalent of the damned DVDs that force 3 trailers before the main menu. So if you’re in the middle of the film and someone turns off the player (which happens more often than you’d think in our house), you scream ooohhhhh noooooooo… and realize you’ve lost about 10 minutes of your day.

Similar Posts

| | | | | |

Bus Uncle: I have PRESSURE

ByNalts

I've always maintained that web video can't be longer than 30 seconds to 2 minutes, but this 6-minute clip (Bus Uncle) provide otherwise- it will entertain you silly and you'll soon be quoting it. Some poor 23-year-old in a Hong Kong bus tapped the shoulder of a real estate agent who was talking loudly on…

| | | | | |

New Way for Amateur Videos to Cross Chasm Between “Lean Forward” and “Lean Back”

ByNalts

How many technomarketing cliches can I work into one headline? The majority of consumer generated video is consumed while we “lean forward” (computer). Now there’s a new way to reach those “leaning back” (television). BlipTV and Akimbo (a set-top box maker) have partnerered so Akimbo users can access the best user-generated videos. Although BlipTV isn’t…

|

Why Web Stars Can’t Act, and Why It Doesn’t Matter

ByNalts

A recent HBOLabs series titled “Hooking Up” has surprised people in two ways: those who expected TV/film-like acting performances from web stars have been disappointed. Those who expected another web series to be ignored were wrong.The show has had nearly 50K subscribers, and hundreds of thousands of views per episode (less for the vlogs). So…

Nalts Trailer

ByNalts

Another attempt at a trailer for my videos, but still not where I want it to be. The challenge is that most of my videos don’t make sense when you only see a few seconds of them, so it’s hard to decide whether to show 20 seconds of just a few, or go rapid fire…

3 Comments

Comments are closed.