YouTube went to great lengths to ask (and even threaten video creators with reminders of their contractual obligations) to prevent stars doing sponsored videos. As I’ve addressed before, some advertisers were circumventing lucrative media spends by working directly with top stars. That’s especially smarmy when the Google folks pitched the star, and the agency or…
I love con movies almost as much as time-travel flicks. Diggstown? House of Games? Classics. But the top-10 internet scams (sourced from Netforbeginners/About.com) are rampid, and prey on our basic psychological vulnerabilities, and our lack of knowledge about technology and bank laws. I received a recent thank-you from someone whose wife was almost hooked by…
Reuters reports that a recent Microsoft/Yahoo deal will attempt to rival Google. Here’s a video report (thanks Jan). Yahoo agreed to the ten year deal (which brought its share price down according to CNN Money), but doesn’t get any insta-cash. PCWorld thinks Bing’s interface and marketing campaign (which eroded Yahoo’s share of the search market)…
Cameron Sharpe, the alleged pyramid-scheme founder of iJango (which is going to “multi-level Google”) was caught on tape espousing his plans and stepping out of a Maserati in a no-parking lane. This exclusive footage was provided confidentially to WillVideoForFood. It turns out Cameron posted it to YouTube too, but just keep reading. I was sent…
Seriously- this has got to be done by the interactive agency that wasn’t selected by Butterfinger to run the Yahoo contest. And it’s been watched a few hundred times, no doubt fueled by Butterfinger’s media budget.
We online-video watchers are quite different from abnormal people (those who don’t watch). A research group queried nearly 2,000 people (representing the US census data) in April about online-video habits and preferences. The full report, created by Frank N. Magid Associates and sponsored by Metacafe, is called “Opportunities in Online Video,” and available as a…
That wedding entrance to the tune “Forever” is up to 11 million plus views via YouTube, and it boosted album sales by placing the 2008 song in the iTunes top 10. It certainly didn’t hurt that the Today show flew the wedding party to NYC for a recreation. Nielsen Wire reports that the wedding video…
Here’s a piece I wrote for iMediaConnection about measuring and communicating social media. My key point is that a) it IS measurable, and b) it needs to be tied to things that matter for various stakeholders: marketing, PR, advertising, executives.
Hubspot presentation about online video for marketing
Shuman Ghosemajumder, business product manager for trust and safety at Google, explains how searches and site visits can alter the ads you see (see video below). Folks, as a marketer and consumer, I love this. It’s less waste for the marketer and more relevant to the customer. Of course some find it creepy, but I…