Courtesy of The Viral Factory for Alfred Ritter GmbH & Co KG Product: RITTER SPORT Chocolate Agency: elbkind Hamburg Photo: David Königsmann Graphics and Web Production: buddybrand, Berlin Note: If you share it on Facebook, it assumes you’re a German speaker.
Can GoogleTV’s new “Leanback” increase average YouTube binges? This is explores by NewTeeVee writer Ryan Lawler today. While our fat asses watch five hours of television a day, our average time on YouTube is just 15 minutes. With an alleged one preroll per 7 minutes, that’s not a lot of advertising revenue. Can GoogleTV change…
The Gap logo disaster brought attention to crowdsourced creative, and the issue is debated in this awkward cable-TV-like debate about the rights and wrongs of crowdsourced creative. Occasionally we get to hear from GeniusRocket’s CEO Peter LaMotte (who happens to be the guest of the segment), but mostly co-hosts Sarah Lacy and Paul “I like…
A crack report by The Washington Post blog reveals that the unicorn caught on tape below is… a covert promotion by The Ontario Science Center. The bogus release (read here) was timed with an exhibition called “Mythic Creatures: Dragons, Unicorns & Mermaids.” According to The Post, a Science Center spokesperson conceded the unicorn sighting may…
Two out of three YouTube stars (Jody Rivera/VenetianPrincess and Greg Benson/Mediocrefims) featured in ABC News’ story on “YouTube Top Earners” were among the dozen profiled in my “Beyond Viral” book. Coincidence? Or did the student author, Clay LePard (a member of the ABC News on Campus bureau at Syracuse University) forget to read his journalism…
Watch out folks. “Officer Bubbles” (Toronto police constable Adam Josephs) is suing not just the people behind YouTube video parodies of his anti-bubble threat (example from a 2-day old account “MisterOfficerBubbles” channel that’s soon to vanish), but commenters as well. According to this post, Josephs is suing Todd “pussymcfats” Mara (age 33 and father of…
I go to Dunkins less for the coffee and more because they call me "boss." # Sweet mother of chicken. Check out my cousin's new product! http://www.naltys.com/images/bbutt.jpg # How certain are you that this is not all a weird dream, and you're actually a kitten? # Touch this period and you shall be saved ….
Well maybe nobody came to my Blogworld book signing, but at least someone loves me.
There’s been a lively debate recently among online-video enthusiasts about Google/YouTube’s capacity to sell display advertising. Sales people need different skill sets selling paid-search (automated, measurable, bid-based) versus display advertising (which is less measurable and more like selling television or print). To understand the distinction, see Google’s video; this is something we’ve been exploring at…
As I mentioned in a recent video (“Advertising Doesn’t Have to Suck,” I’m off to Blogworld. It’s the “South by Southwest” of social media, and packed with bloggers, vloggers, and even stupid people. Steve Garfield (fellow video enthusiast) is leading a session, and we’re both doing book signings on Friday. On Friday, he signs “Get…