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Looking Into Crystal Ball of Online-Video’s Future

Last night, Stephen King (of the Institute for the Future) was graceful enough to give me some video soundbytes about the future of online video. As you might expect, these get weirder each clip. 1) Stephen speaks about the eventual merger of online video devices (20 seconds) 2) How far out can the Institute predict?…

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Video Viewing: Leaning Back vs. Leaning Forward

Stephen King (not THAT Stephen King, but the one from the Institute for the Future in Palo Alto) spoke yesterday at my day job. He discussed the difference between legacy television viewing ("leaning back") and online video viewing ("leaning forward"). Obviously our attention span is different for each task- 30 minutes to hours for "leaning…

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What Can We Learn from TiVo Offering Web Programming?

TiVo is diversifying by adding web video from such providers as the NBA, New York Times, CNet and iVillage. Interestingly, the deal is TiVo's way to provide more value not more revenue. The content providers (at least iVillage) will maintain 100$ of the ad revenue generated by short ads associated with the content. TiVo, which…

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Just When I thought Ad Agencies “Don’t Get” Online Video

I was getting demoralized lately as I've been making my way through loads of crappy online video advertisements. The kind that feel like you're listening to a timeshare pitch because you want the resort discount. Suddenly, I received an e-mail from Jim Meskimen that showcases his new ad series for VW. You may not recognize…

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Awaiting the Merger of Popular and Profitable Sites

A week ago today I made one of my most annoying videos yet- GoogleHeads. Here's Googlehead on Revver.com. Here's Googlehead on YouTube.com. I point this out for three reasons: Blatent self promotion So you can see the difference between Flash and Quicktime- quality and speed. For best results click the ad after the Revver version. 🙂…

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Million Dollar Video Jukebox

Here's an interesting concept. The Million Dollar Video Jukebox (accessed at www.milliondollarvideojukebox.com or www.jeukersz.com. The Homepage is made up of squares (each measuring 2500 pixels). You can upload your video to the square you choose- since the site just launched there are now 400 spaces (expandable to 10,000). You need to be a member to…

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Online Videofest from Panasonic

Panasonic is running a contest via YouTube for videos under 5 minutes. Panasonic is the first non-entertainment company to run a promotion with YouTube. Panasonic will award prizes to makers of the four weekly finalist videos, including a first prize of a plasma high-definition TV and digital camera, worth about $5,000. The electronics company is…