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Advertise Free at Largest Ever Online-Video Meetup

ByNalts

NYC on “7.7.7”  is shaping up to be the largest ever online-video meetup. I’m basing that on roughly 300 registrations on the horrendously ugly but informative www.youtubemeetup.com.  And the YouTube gathering in San Fran attracted several hundred people with just 2 week’s notice. YouTubers will converge upon Washington Square Park from 11-8 p.m. on July 7,…

Scoring Videos With Music… Without Going to Jail

ByNalts

There's nothing like shooting a low-budget video and scoring it with some recognizable music. Most sites aren't preventing amateurs from using copyrighted music, but this will become a bigger issue in the months ahead…. especially if you're making income on your videos on sites like Revver.com. In the meantime, you have four choices: 1) Go…

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Even My Boss Knew About This Video

ByNalts

It’s not often my boss mentions YouTube, and I usually try to avoid eye contact when he does. But at today’s staff meeting he mentioned that a friend from a former employer had a YouTube video called “Here Comes Another Bubble” by The Richter Scales. It’s a wonderful satire on the absurdity of web 2.0…

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When a 2-Minute Ad is Too Short (Ellen Degeneres and Animals in Amex ad)

ByNalts

I wanted this 2-minute ad to be 5-minutes. Ellen Degeneres stars in this Amex ad featuring animals as her colleagues. It’s better than most content. Absolutely nothing about Amex until the end. But it ties right back to the integrated campaign and it’s as viral as they come. If you’re trying to make yourself sick…

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Why Media Buyers Are Stunting the Growth of Online Video

ByNalts

Balding white marketer desperately wants to meet smart, strategic media buyer. If you’re one, please recognize you’re not the target of this rant. But the rest of  you are just so friggin’ short sighted and clueless. There are some amazing online-video series that could be incredible opportunities for smart brands wanting to engage with early…