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Who is the Target Lady?

ByNalts

Target’s Black Friday campaign staring Maria Bamford spawned loads of “word of mouth,” and captured AdAge’s attention by ranking #2 on the AdAge Viral Chart with more than 1.5 million views in a week. Sure that’s still far below my definition of “viral video” (I’m thinking the new definition is 4 million views in a few…

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Networks Pretend They Can Rival YouTube

ByNalts

In meetings for more than a year, Fox, Viacom, NBC and CBS have pretended that they can coordinate to create a network-friendly online video site. Competitors partering. The enemy of my enemy is my friend. During some meetings, Viacom executives have been known to pour fake tea in plastic tea cups. When some participants don’t…

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“One World” Has Palms Across Globe with Permanent Markers

ByNalts

MadV— the masked street magician who does tricks to hip-hop music — is back after a 6-month hiatus with “One World.” The video invites YouTubers to respond with something written on their hands. MadV was on several video sites (and once dominated the “most popular” section of Revver for weeks), and then vanished because of…

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iPhone Already Matched by Microsoft

ByNalts

It didn’t take the Microsoft long to counter the iPhone. Now DogRodeo has a spoof ad for the ZunePhone. Check out this video, and be sure to watch the last few seconds. I’m not usually one for parody commercials but this was extremely well done. Funnier than most Saturday Night Live commercial parodies and produced quickly…