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Al Gore’s Penguin? You Have a Right to Manipulate Me. As Long as You Tell Me You Are.

ByNalts

One of my wife’s tabloids featured an ad for Vitamin Water featuring American Idol star Kelly Clarkson (I guess she lost enough weight that the campaign is live). The ad is made to look like the cover of the tabloid and uses its masthead. Since it appears upsidedown and is marketed by tiny 10-point type…

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Full-Screen Online Video Without Software Download

ByNalts

Vividas is enabling full-screen online videos. The company sells software, but you can view a demo without downloading anything. Here’s a beautiful Ford ad that works very well in full screen. Click the link and you’ll need to authorize a pop-up. It took my Mac a minute for the video to cache but it was…

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President George W. Bush Assasination Caught on Video

ByNalts

A YouTube clip from a film in England of President Bush Getting Assasinated. Not real of course. Oh- let’s see if mispelling asasination or assassination helps drive views to this. Let’s hold our opinions about whether Bush should/shouldn’t be assasinated, and instead deconstruct the video: Looks like film. Raw edgy video would have been better….

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Benefit of User-Testing Viral Videos

ByNalts

I hope this video demonstrates the power of user-testing viral videos to ensure they’re funny before launch. It’s the difference between being a viral-video creator and a viral videologist. Our method was simple. The moderator had individual subjects review the videos, and we observe their responses behind a two-way glass. Laughter was recorded, and viewers…