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DRM Lite- Proceed With Caution

Techcrunch announces that Warner Music Group will allow its music to be used in YouTube videos, but retain the right to yank it if it chooses. …the caveat that Warner will have effective veto power over videos using their music is particularly interesting. In effect it’s just a technological realization of the long standing policy…

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New Entries to “Crap in a Tiffany’s Bag” Contest

Here’s the latest two entries to the “Crap in a Tiffany’s Bag” contest. The bar is set wonderfully low for this contest. All you have to do is enter and you’re pretty much guaranteed to be a finalist as long as your video isn’t that good. Remember the rules- it has to garner lots of…

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A Looming “Tragedy of the Online Video Commons”

Forrester Research’s Peter Kim posts the following: when will fame alone not be enough for CGM? As more people see opportunities for fame AND fortune – via sites like Revver, fake videos like lonelygirl15, or billboards for Court TV, is there a “tragedy of the CGM commons” in the making? The tragedy of the commons…

The Superbowl of Online Video

Max Kalehoff, VP of Nielsen BuzzMetrics, is calling this year’s Superbowl the one of “Marketer-Consumer Co-Creation.” In an article for MediaPost, Kalehoff cites examples like GM’s recruiting fledgling college talent and Frito-Lay’s contest for a 30-second ad – the winner will air during the Superblowl. Kalehoff poses 6 questions as the ad industry preps for…