Google proposed to YouTube. It reminds me of The Crying Game, only we haven’t gotten to that part in the movie when the camera tilts down to reveal the “secret plot.” Perhaps the most fascinating thing ahead will be to watch what happens to Google Video as the merger works its ways through the legal stages. Hey-…
MediaMoGirl debuted this weekend with its first news report. The site combines news and comedy with the motto that “first we make you laugh, then we make you think.” Read more in the “about” section of MediaMoGirl. So each of the approximately 5-minute videocasts includes some short bits followed by a story on something important….
A panel at last week’s Online Media, Marketing & Advertising (OMMA) conference in NYC was titled “Campaigns that Seek Out Consumers will Fail. Campaigns that Consumers Seek Out Will Succeed.” Here are two examples of Coke and Gap viral ads — so dang fabulous you can just IMAGINE the resistance they got from their respective corporations….
Google is considering, according to Wall Street Journal sources, buying YouTube. No, seriously. Click here to read more. They say a boat owner’s two happiest days are when they buy a boat and sell it. Incidentally, note that Nielsen (click chart above) and Hitwise (see below) are both putting YouTube as the clear market leader…
This week I joined a conference call to provide feedback to the agency about a viral video concept that was to be shot this month. It’s a global campaign, and my focus is domestic. But is there such thing as a domestic video campaign? I had reviewed the storyboard and thought it was funny and bazaar….
Some call it “virality.” YouTube Broker called it Viralaliscicy. Let’s call it “Viralacticy,” a play on viral and “elasticity.” What’s the formula for viralacticy of a viral video advertising? It’s simple. Punch x Message = Impact. Scenario 1: Let’s say for instance, that we had a viral ad that delivers a killer punch. (Punch is…
My chest hurts from laughing at this.
For weeks and weeks I’ve found myself walking around saying “Ahhh Yayasss” like this guy. It’s a video by “Canefro” that won the Panasonic Online Video Contest this summer. Paranthetically, I was a runner’s up which seems to be my pattern for these contests. Now I’m warning you. Don’t watch this video unless you’re willing…
A new arrival in the battle of video searches. Currently a video searcher might choose Google (which now indexes its own videos, and offers a homepage filter for it), Yahoo (which queries additional videos beyond those on Yahoo), or simply go to YouTube directly (which is typically what I do). Now there’s a new option….
Lucasfilms, according to Variety, is getting out of the movie business. “We don’t want to make movies. We’re about to get into television. I think the secret to the future in quantity,” said Lucas. Well knock me over with a feather. Read the article at Variety.com. Thanks to Neil for sending it. I thought it…