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Wanted: New Marketing Skills for 2007

ByNalts

There’s a fairly new skillset required of marketers as sponsored, user-generated video takes shape this year. Historically, marketers are trained to listen to the customer, shape the messages, and manage the agency to achieve “reach, frequency and single-minded propositions.” Rinse. Repeat. Along comes viral video. At first, marketers sit on the sidelines. They watch. Then…

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I Auditioned a New Family

ByNalts

I’m really getting excited about online-video “serialized storytelling,” but still experimenting with the content and delivery mechanism. By this I mean fewer one-hit wonders like Blackberry Crackberry, and more narratives in 1-3 minute “chunks.” The goal is to keep people in suspense and coming back. Of course it doesn’t happen easily unless you have loyal…

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YouTube Ends 2006 With Technical, Customer Support Fiasco

ByNalts

YouTube is ending 2006 with dozens of technical support problems, and customer service that is reminiscent of AOL when it had a virtual monopoly. In fact, YouTubers have organized a “Bed In” to bring the company’s attention to problems. Ironically many can’t participate because the site, for days, hasn’t accepting videos in a timely manner….

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Top 10 Online-Video Predictions for 2007

ByNalts

I pulled out my crystal ball this morning, and I’m predicting the most significant online-video highlights of 2007. I’ll be citing these selectively at the end of 2007 (only those in which I was right). Okay I didn’t use a crystal ball. This video tells a better story about the process I used to arrive…

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Top 10 Viral Video Moments of 2006

ByNalts

Given that 2006 was the Year of Online Video, we’d be remiss not to look back at the special highlights of this year. This is not another “top viral videos of the year” list. Goodness knows there are hundreds of those. Instead we’re looking at the moments that changed the industry or perception of it….

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The Coolest Creative, Marketing & Innovation Blogs Ever

ByNalts

Mark Simons at The Viral Garden started a “Z-list” of blogs that weren’t getting enough attention but deserved it. Paul from 8Wishes was good enough to add WillVideoforFood, as cited in the entry by All My Causes. Then Seth Godin put an adapted “Z List” on Squidoo. I’m as confused as you are. But there…

The Viral Learning Center ads by Ziddio

ByNalts

Ziddio launched a series of amusing “spoof commercials” promoting the “Viral Learning Center.” Here’s one posted on YouTube. It’s one of 45 on Ziddio’s YouTube channel. Ziddio is an online and on-demand channel from Comcast that features user-generated content. The content is created mostly through contests that are sponsored by advertisers. I find the concept…