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8 Wishes for Online Video

ByNalts

Paul Sanchez — biker, video junkie, PR machine, blogger, and maddman — has started an 8-wishes “tag chain” thingy. He’s asked me and other bloggers to post our 8 wishes and pass along the task to others. Parenthetically, Paul’s first wish was granted, as he recently interviewed Kinkos founder Paul Orfalea. So let’s be clear…

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ZeFrank Goes Hollywood. And Gets Stalked by Someone Else.

ByNalts

As regular readers of WillVideoForFood.com know, I’ve made a hobby of trying to annoy ZeFrank (who is to video blogging what Adam Curry was to podcasting). Now he’s gone and crossed over into Hollywood according to the New York Observer. ZeFrank ends his year-long online-video show to go all Hollywood in March. The story exposes…

Age of Blockbuster is Over. Smaller Audiences for All.

ByNalts

“The age of the blockbuster is over,” Wired magazine editor Chris Anderson pronounced at the 2007 National Association of Television Program Executives (NATPE) conference in Las Vegas. Here are some interesting pieces of information as reported by B&C (Broadcasting & Cable). The event kicked off with a panel discussion about how to monetize content and compensate…

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William Shatner’s “Negotiator” Priceline Commercials: A Rant

ByNalts

Here’s a classic example of brilliant advertising creative executed horribly online. According to MediaPost: Priceline.com has changed the way it uses spokesman William Shatner in its ads; rather than playing himself, he has morphed into the character of chief negotiating officer. Here’s a memo to the Priceline folks: First, ingenious idea to have Shatner in…

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Burnett & Spielberg Offer $1-Million Development Deal to Undiscovered Fimmakers

ByNalts

ON THE LOT, executive-produced by Mark Burnett and Steven Spielberg, will give aspiring filmmakers from around the world the chance to earn a $1-million development deal at DreamWorks. Airing next spring on FOX, this unscripted series will feature a cast of 16 undiscovered filmmakers who will compete to win the support of the show’s viewers,…

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Brightcove Gets Nearly $60 Million To Play With

ByNalts

Brightcove picked up nearly $60 million in investment money, including some from The New York Times Company. According to MediaPost’s “Online Media Daily,” the company intends to use the money to expand offerings to advertisers, grow internationally, and build out its consumer site, Brightcove.com. Brightcove, according to this insanely well written article, splits ad revenue 50/50…

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Time-Lapse Photographer Reviews Video Sites

ByNalts

Mike Posehn is a time-lapse photographer and creator of the GBTimeLapse software that helps turn digital photos into time-lapse videos. In his post on GraniteBaySoftware’s blog, he compares various video sites. His goals are similar to many of ours: 1) Good video quality, easy and fast uploading and an attractive and flexible video player. 2)…

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The Cost of a Viral Video Campaign

ByNalts

Business Week did a story on the omnipresent “The Viral Video Factory.”  Found via Adriana’s FURL. Here’s the quote I found of interest: Clients, nevertheless, are willing to play with higher sums. Advertisers will spend more than $1 million for a viral video campaign now, says Smith, a far cry from the $10,000-$20,000 he and…