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Predictions About YouTube’s Paying Creators

It’s funny watching videos and reading comments about the revenue-sharing YouTube is planning to launch. As this video demonstrates, it’s making people giddy. Most assume it would be on a per-video basis. Many fear it will be selective. And a few think it’s going to corrupt the system because people will be getting secret payouts….

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Top 7 Theories: Why YouTube Decided to Pay Creators… Finally

Okay. I’ve been urging YouTube to share advertising revenue since before I started this blog a year ago. They finally decided to do so today. This was one of WillVideoforFood’s top 10 predictions for 2007. Needless to say, we’re very excited (see our video reaction). But why now? Top 7 theories. YouTube sensed the defection…

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Newsflash: YouTube to Share Advertising Revenue

According to the Associated Press via USAToday: YouTube co-founder Chad Hurley announced today that YouTube will start sharing revenue with its millions of users. “We are getting an audience large enough where we have an opportunity to support creativity, to foster creativity through sharing revenue with our users,” Hurley said at the World Economic Forum….

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Sneak Peaks at Superbowl Bud Ads

Anheuser-Busch has released a collection of video “snippets” to feed the pre-game buzz. Check out the Budweiser YouTube channel to see more. Here’s a nice compilation of some of the Superbowl ads. Interestingly, DDB gives itself credit in the reel. I’m betting on the crabs as being a favorite, as well as the hitchhiker with…

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Benefit of User-Testing Viral Videos

I hope this video demonstrates the power of user-testing viral videos to ensure they’re funny before launch. It’s the difference between being a viral-video creator and a viral videologist. Our method was simple. The moderator had individual subjects review the videos, and we observe their responses behind a two-way glass. Laughter was recorded, and viewers…

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Embarassing Myself at the Mall

I pride myself on my modesty. That’s why I don’t mind telling you that my “Mall Pranks” is the #4 top rated comedy video of the day on YouTube (based on individual rankings). In this little video shot last night at the mall, I embarass myself by pretending to have really personal calls while talking…