George Lucas in Love

ByNalts

This has been around for a while, but I just saw it for the first time. Ever wonder how George Lucas was inspired to write Star Wars?

George Lucas in Love

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Free Online Monitoring Via YouTube

ByNalts

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I’m Packing It In. I’ve Been Outclassed.

ByNalts

Well after two years of trying to evangelize amateur video, it would appear that Fred and Sharon have done more in this two-minute video titled “Who Needs a Movie.” They inspire, generate ideas, and provide passion that I’ve lacked. As film maker Dawn Westlake said, “OMG! I’m packin’ it in. How can anyone who’s legit…

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Future of User-Generated Online Video: Drives Content Not Advertising

ByNalts

Only a small fraction of online video-based advertising will be picked up by user-generated sites like YouTube and MySpace, according to a new report.  Over the next four years, just 15 per cent of the total online video advertising budget, will go to user-sites, according to analyst Screen Digest (Financial Times via Next Generation). Arash…

What’s Engagement Anyway? Forrester’s Four I’s

ByNalts

Engagement is the new “portal.” It’s tossed around so much, we have varying definitions. I use it broadly to refer to any action on the part of the media “consumer.” If they watch my video, that’s kinda engagement, but if they comment, respond, follow a link, purchase a product… that’s far more interesting. Here’s Forrester’s…

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