With the anticipated surge in spending, media companies are scrambling to get in on the action. This is clear with Viacom’s suit against YouTube and the recent partnership between NBC Universal and News Corp. The two companies are creating a yet-unnamed “online video ad network.” News Corp. President-COO Peter Chernin called “the largest ad platform on earth.”…
There are more women online than men, but men watch more online-videos than women. And when men watch videos, they go for news, user-generated videos and TV shows. Women, according to the research, prefer news, music videos and entertainment. For more details, read this story by WebproNews that cites eMarketer, InsightExpress and Advertising.com.
The JibJab folks don’t create videos too often, but they’re worth the wait. Here’s the latest, titled “What We Call the News.” It’s a hysterical portrayal of the parody called television news. This one features a visual cameo by Jim Meskimen, who is the voice of JibJab. Check out his site.
Dear, Brands. As a marketer and video creator, let me assure you that you don’t have to feel guilty about wanting a video creator to pimp your product. It will make them happy, and provide your brand an important entry to “consumer generated media.” So why aren’t you doing this already? You’re scared it will…
I’ve heard so many brands talk about the importance of “Consumer Generated Media,” yet so few doing anything interesting. For the most part, brands have established little billboards far removed from highway exits. Why not get on the highway, guys? Fish where the fish are (to used a tired cliche). I blogged in January about…
“Farting in Public” was just featured on the homepage of YouTube (thanks, editors!). This is my second time featured (last was for Viral Video Genius). So this is a brief post to explain WillVideoForFood.com to curious YouTubers. To read about “Farting in Public” and Spencer, visit this recent post. To see Spencer’s sequel watch “Ugly Caricatures.”…
We creators don’t take offense to poor ratings. But sometimes our body parts do. Watch in horror as this video creator’s hand removes itself and pursues revenge on someone who ranked its owner’s video poorly. This type of reaction is fairly typical of users of Metacafe, since ratings determine a video’s eligibility into the profitable…
LonelyBloggers.com, a dating website, has produced a video series to help create word-of-mouth marketing. Online viewers likely index highly among LonelyBlogger’s target customers. More importantly, the video series is entertaining (humorous, dramatic and sexy) and not just promotional. In this first of seven videos, a video-production team approach Kyle and his girlfriend to allow them…
The New York Times reports that this ‘I Heart Huckabees’ outtake is the “talk of of YouTube.” The video clip from the filming of the 2004 existential comedy directed by David O. Russell surfaced on YouTube and several gossip blogs last week. The 2 1/2-minute video shows the actress Lily Tomlin expressing her frustration at Russell,…
When my “Bored at Mall” was featured on Break.com I was reminded how much people like real reactions to staged situations. It’s what made Candid Camera, Punked and “Trigger Happy TV.” This weekend we did two similar videos, which are currently topping the list of most discussed and highest rated comedies on YouTube (see image…