I’ve long preached to fellow marketers that consumer-generated media means they no longer exclusively manage their brand. Part of marketing today means that a viral YouTube video can eclipse even the most crafted marketing and public relations campaign. Sure this has been an issue since I invented the Internet, but the easy sharing of video…
“Dear Stupid Marketer and Your Clueless Agency” was my original title for this article in Advertising Age. Fortunately I tamed it down given the audience. But hopefully a few folks will read it and overcome the myriad of myths about online video and marketing. If I can just change one clueless agency or stupid marketer,…
My former writers all went on strike, so I held open auditions for new writers at the studio of For Your Imagination. The studio was like a whirling assembly line of “up and coming” web talent, and I probably could have parked there all day and made videos without annoying SAG negotiations or pesky release…
Today’s Wall Street Journal has an article by Raymund Flandez called “Lights, Camera, Sales: How to Use Video to Expand Your Business in a YouTube World.” It’s positioned on the front page as “Small Business: How to Use Video to Grow.” I’ve got some issues with the piece, and not just because Flandez didn’t interview The…
You’ve seen him on The Daily Show and The Office, but now Ed Helms follows Will Ferrell to FunnyOrDie.com. Folks, the pros are moving in. Time for amateurs to “step it up.” I, for one, am going to start focusing on quality instead of strictly quantity. Here’s Zombie American chapter one, two and three. P.S….
What’s the fine line between marketing your video and cheating? Comotion Group cofounder Dan Ackerman Greenberg certainly dances along that gray area between marketing and cheating. In this self aggrandizing article on TechCrunch, Greenberg boasts about how he’s getting clients views (thanks to InsideVideo for helping me find this one). His techniques fall into three…
Well the Next Internet Millionaire is over, and it was between YouTube Weblebrity Charles Trippy and some other Canadian gal. The Canadian gal took the $25K prize, but Trippy proposed to his girlfriend in a hot air balloon. So who’s the real winner here? Oh. And Trippy’s still “selling out” (see video) his Viral Video…
TubeMogul’s blog did a nice summary of the online-video sites it feeds, and provides user feedback about the site and monetization status (whether you can make money on the sites). You can also read the “Zagat’s”-like report as a PDF. Thanks to Mark from TubeMogul for bringing this to our attention.
WSJ writer Lee Gomes talked to some of the web legends about how to become famous. Here’s his article, which includes quotes from Numa Numa, EepyBird, Chocolate Rain. If you can think of an online cliche, a one-hit wonder, a 16th minute of fame…. then he interviewed ’em. “To be sure, being the latest, greatest…
The YouTube Community received a “Foundation Award” from the International Radio and Television Society Foundation. This is a prestigious award that has been given to such accomplished broadcasters as David Letterman, Donald Trump and Katie Couric (who attended the Nov. 16 awards breakfast in NYC to present an award to CBS Correspondent Kimberly Dozier). I’m…