Case study time! You’re a J.C. Penney marketer and you find out that one of your recent advertisements spawned an inappropriate parody that landed on YouTube. The mock ad, in fact, was created by a NYC production company that was working for your advertisement agency (Saatchi & Saatchi). The ad shows teenagers timing themselves going…
Interesting story about a wife that is in court for bitching about him on YouTube. Tricia Walsh-Smith, 49, is fighting a claim by her estranged husband, Philip Smith, that she engaged in “spousal abuse” by making the videos, which she says have been viewed more than four million times. She says he was planning to…
For years I’ve written countless words about “do this” and “don’t do this” related to online video creation. Some of this applies to amateurs or pros, and some to advertisers and brands. Today’s advice pertains to three “Golden Rules”, and it’s important for all of us- but especially creators. Let’s look at the Three Biggest…
… when maybe one person will read it for every 10,000 people that watch my videos? Oh- I remember now. It’s the profit from the ads I sell around these words.
It’s maddening when a creator tricks viewers with misleading thumbnails, titles, tags and descriptions. Until now, we’ve counted on the website’s search engine to solve that problem. But even YouTube’s Google-like sophistication still opens the door to tricks by Viral Video Villians. Google learns from its users, and I imagine the YouTube search engine quietly…
It’s become vogue to poke sticks at large brands that enter viral video with all of the grace of a drunk homeless man stumbling into the women’s room at an upscale country club. Says Wagner James Au of NewTeeVee, “Viral videos from giant corporations are a bit like a middle-aged vinyl salesman with a comb-over…
NewTeeVee refers to Rampenfest as murketing and Newsweek recently used the term to refer to the BWM GINA campaign. I may be wrong, but I believe murketing is starting to be used to refer to the “advertorial-like” corruption of marketing and entertainment. That’s not its origin. The fairly new term was coined by Rob Walker in his book, Buying In:…
In a move so brilliantly self promotional that I myself am in awe, TubeMogul ranked the top 40 most-viewed users. This is a delicious marketing tactic because (a) we popularity whores cannot resist bragging rights on this, and (b) if you want to pull a “whose your daddy” on me, you have to use TubeMogul….
You hard core WVFF readers already spend more time watching videos than you sleep. But now you’ll be pleased to know that the rest of the world will catch up by 2103. eMarketer reports that a Multiplatform Video Report by Solutions Research Group study suggest we’ll be consuming more than 8 hours of video (via…
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