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When Will Online-Video Advertising Evolve to “Buddy System”?

This week we saw YouTube pushing its homepage advertising to a new level, selling Lionsgate (“The Haunting in Connecticut”) both the masthead and the standard right “box unit” for a new unit. It’s called the “cross talk” ad, which is a lovely name for it. It really does have a nice effect (from a marketer’s…

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Preroll Ads Still Work (in the Movie Theater)

Well we’re no fan of preroll ads, but apparently cinema ads rank among the top media categories for audience attention (source: Jack Myers’ DailyMediaData.com). Oh, the findings are sourced to sponsor Screenvision.com. We’re not sure, but we suspect the test group included 24 male employees of Screenvision who just finished watching a trailer of hot chicks…