While the online-video space is expected to grow more than 40% annually for the next three years (eMarketer), an AdAge article today reminds us that the boom isn’t “evenly distributed,” with two companies as the primary recipients of shifting advertising dollars. The online-video market was about $1.8 billion last year, with half of that going to…
There’s an overused business adage that a happy customer will tell three customers about their experience but a dissatisfied one will tell 7, 100 or even 3000. Until now, I never stopped to think about the fact that only a couple of my 1,000 videos portray a company poorly… and most company references are positive…
Several years ago an independent YouTube creator wasn’t just an actor or actress – they actually wrote their own show, owned their own production studio, managed a mini-cable network and oversaw their content’s promotion and distribution. As the online-video leader, YouTube provided a platform to access an audience directly, and eventually helped creators earn money…
I’m at an industry event yesterday in NYC and I run into the affable Jim Louderback, CEO of Revision3. He follows this little blog occasionally, and we’ve spoken at numerous industry events. (Jim is also cool, geeky and provocative… important attributes of “emerging media mavens”). For no particular reason, I asked him when someone was…
It appears the “webstars” are on their 14th minute. The major online-video properties are now putting dramatic emphasis on professional content with big celebrity names. Every year at this time, the television networks showcase their new shows to advertisers in what’s called “up fronts.” This week the major online-video properties (YouTube, Hulu, Microsoft, Yahoo and AOL) mimicked…
Lately I hear childrens’ voices coming from most of our devices. And when I lose my temper, my road can be heard live in households across the globe: My 11-year-old son speaks regularly with fellow Xbox gamers all over the planet… hopefully some are actually his age. My 9-year-old son talks to his mates via…
Charlie McDonnell, aka “Charlieissocoollike,” offered DailyDot readers some YouTube tips (and posted videos on the topic). 1) “I don’t ever tell people to like, comment, subscribe—any of that stuff—unless I actually have a decent reason to.” 2) “I don’t like to give [fans] who watch me on the Internet any kind of group name or…
AOL is launching an online-video hub that will feature 14 content channels and centralize AOL video in one place, according to The Chicago Tribune. “We believe that in years ahead people will want to watch television on their PCs and Blackberrys,” said AOL CEO Tim Armstrong. “Wer’e unrivaled in this new category of web-based moving…
My publisher, Wiley, just published “Video Marketing for Dummies.” It’s more aimed at small companies and focuses not just on marketing but production.