Online Videos Appeal to “Lowest Common Denominator”
Funny cartoon about YouTube and its “fat guy getting kicked in the groin” videos instead of “beautiful life-changing piece of film” ones. From Comics.com “Sheldon.” Click to read type…
Funny cartoon about YouTube and its “fat guy getting kicked in the groin” videos instead of “beautiful life-changing piece of film” ones. From Comics.com “Sheldon.” Click to read type…
Warning: This post has a self-serving promotional element, but I still think you’ll find it entertaining. A strange thing happens to marketers in December, and it’s a phenomenon that is true for most companies in any industry. Marketers spent much of the year managing their budget tightly, asking about ROI, and squeezing vendors. Then in…
I made this as therapy months after Katrina. Turns out there are plenty of versions that use the Randy Newman song. Today’s the 1-year-anniversary of the storm. Have things improved?
It’s maddening when a creator tricks viewers with misleading thumbnails, titles, tags and descriptions. Until now, we’ve counted on the website’s search engine to solve that problem. But even YouTube’s Google-like sophistication still opens the door to tricks by Viral Video Villians. Google learns from its users, and I imagine the YouTube search engine quietly…
Well I think The Daily Reel has finally flatlined. For a while, it was old news and old ads. Now I can’t get a signal. A moment of silence for the website that was The Industry Standard of Online Video. Well at least some of its daily videos still exist, even if the last one…
This is fantastic, and worth waiting for the climax (as well as the teaser for future news at the end). The Onion reigns supreme.
Yes. Video prerolls are both growing and declining. The good news for viewers is that we saw fewer prerolls. But we saw more “polite prerolls” (option to escape) in Q1 2011 as reported by AdoTube/eMarketer. Since this doesn’t include YouTube data and presumably a small sample of total online-video ad streams it does need to…