Well the study didn’t claim online video viewers have ADHD, but it might as well. Research released by Podzinger this morning shows that consumers play only 15% of their video. Their attention span is one minute (vs. 3 for audio). Few download anymore. And we’ll tolerate 10-15 second prerolls more than the 30 second monsters.
For more see Podzinger’s release.
I recently received an e-mail from Martina Kominiarek, executive director of our county library system, regarding my candid-camera style “Farting in Public” video. Seems a library patron complained to her about the video, which has been viewed more than 1.7 million times on YouTube. You can imagine the sinking feeling I had when I received her e-mail (which…
Windy day? Got Kleenex? Try our new sport… Tissues in the Wind…
Readers Digest and I have had a long history together… We’ve spent many hours together (often on the loo, but that may be TMI). I used to explain that I subscribed to the mini magazine because I wanted to monitor the pharmaceutical advertising (it’s my day job… I gotta know who’s advertising). The truth is I…
A suspect has been identified in Thailand for the murder of JonBenet. No videos on Google Video when you search “JonBenet Ramsey” but there are 23 videos on YouTube. Click here to see results. There are a few tributes, some news on the crime scene and an interview with John Ramsey. This tribute starts with…
Izzy Video did a nice tutorial about creating animated videos. A reader offered this suggestion for even simpler animations: shoot all your still-frame images put them all in one folder open Quicktime Player Pro. go to the pulldown for Open > Image sequence point it to the folder where the images are contained pick whatever…
Here’s the video clip you’ve been searching for… it’s Michael Richards from Kramer having a racist tirade at the Laugh Factory. As Leno said, “I had a horrible gig last night. I had to follow Michael Richards at the Laugh Factory.” What I love about online video is that we can all see this exactly…
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I make viral videos I even I’m starting to ‘skip to the good parts’ when I’m on metacafe, etc.
Another plus about a fun to watch minute long video is that people are much more likely to watch it twice.
We are in a world where everyone wants something NOW!! It is a shame that people can’t even tolerate waiting 10-15 seconds.
It’s the video version of the reading the last page of the book. It’s nothing new. Just… evolved.
Here’s more on PodZinger’s blog:
http://www.blogzinger.com/2006/11/20/market-research-on-online-advertising/
STOP THE PRESSES, this is HUGE news: “The research revealed that consumers prefer 10 to 15 second ads in comparison to the typical 30 second television commercial.” Who’dve thunk it! Revolutionary…
Also in the study: viewers were poked with two different types of sticks: sharp and dull. Viewers preferred being poked with dull sticks. Researchers are stumped.
As for the short attention span, I’m going to go out on a limb here and say that as production values go up, the tolerance for the length of the video goes up… It can be a great story that’s well written, but your viewers have been conditioned to prefer high production values offered on TV and in theaters… Look at the 2nd eepybird video – endless longshots, too much time (distance) between events… zzzzzzz
Not to knock viral videos, I love ’em. The best are the ones who can write a quick-hitting script (like ZeFrank) or those who understand good shooting/editing/etc. (like Barats and Bereta) or those who enjoy making fools of themselves (like Nalts)
Oh this has me thinking. How about a 10-second video blog. Each video 10 seconds or less?
Love the “poke stick” comment, PC.
Great idea – “Today in 10 seconds” – or TodayIn10.com
you could do it in the style of one of the verses of REM’s “It’s the end of the world as we know it (and I feel fine)”
Birthdaypartycheesecakejellybeanboom
I just want you to know that I think you did a terrific job on this websight.