Well the study didn’t claim online video viewers have ADHD, but it might as well. Research released by Podzinger this morning shows that consumers play only 15% of their video. Their attention span is one minute (vs. 3 for audio). Few download anymore. And we’ll tolerate 10-15 second prerolls more than the 30 second monsters.
For more see Podzinger’s release.
Mel Gibson’s “Signs” of AntiSemitism… a spoof trailer that combines clips from “The Signs” with Jewish film stars from Woody Allen to Adam Sandler.
Oprah did a show about YouTube yesterday. Ironically, I’m not sure many regular YouTube viewers and creators watched it. The show took the typical “mainstream media” angle of YouTube, and missed some of the more subtle but important aspects of online video: Community (there is an entire social fabric at the center of YouTube that…
The space called “online video” is as broad as its players: online-advertisers, mobile technology, content creators, media properties, networks, cable-television providers, startups and individual YouTube “weblebrities.” But let’s not miss the fact that while I’ve been writing about “online video” for 5 plus years, I don’t likely have 5 more to go. As I mentioned…
Kevin Maney of the USAToday wrote the article that might pop the Internet online video zit. And it needs to be popped. I can’t stop looking at it. I just want to take my thumbs together and pop that pulsating red and white pimple. Because only when it’s gone can we move to the interesting…
Now you’ve done it. You’ve stressed poor Daisy Whitney out with your provocative comments on my recent post. Look at the poor thing- she’s changed her hair, and the out takes reveal a near panic attack at the end. I’m going to have to invite her to do a YouTube collab with Uncle Nalts to…
The more we surf online video the more savvy we become about content versus advertising. A marketer recently told me he was pleased by the impressions he got from a YouTube homepage advertising buy, but…” I finished his sentence for him.. “your featured video didn’t get a lot of views.” I told him we’ve been…
Comments are closed.
I make viral videos I even I’m starting to ‘skip to the good parts’ when I’m on metacafe, etc.
Another plus about a fun to watch minute long video is that people are much more likely to watch it twice.
We are in a world where everyone wants something NOW!! It is a shame that people can’t even tolerate waiting 10-15 seconds.
It’s the video version of the reading the last page of the book. It’s nothing new. Just… evolved.
Here’s more on PodZinger’s blog:
http://www.blogzinger.com/2006/11/20/market-research-on-online-advertising/
STOP THE PRESSES, this is HUGE news: “The research revealed that consumers prefer 10 to 15 second ads in comparison to the typical 30 second television commercial.” Who’dve thunk it! Revolutionary…
Also in the study: viewers were poked with two different types of sticks: sharp and dull. Viewers preferred being poked with dull sticks. Researchers are stumped.
As for the short attention span, I’m going to go out on a limb here and say that as production values go up, the tolerance for the length of the video goes up… It can be a great story that’s well written, but your viewers have been conditioned to prefer high production values offered on TV and in theaters… Look at the 2nd eepybird video – endless longshots, too much time (distance) between events… zzzzzzz
Not to knock viral videos, I love ’em. The best are the ones who can write a quick-hitting script (like ZeFrank) or those who understand good shooting/editing/etc. (like Barats and Bereta) or those who enjoy making fools of themselves (like Nalts)
Oh this has me thinking. How about a 10-second video blog. Each video 10 seconds or less?
Love the “poke stick” comment, PC.
Great idea – “Today in 10 seconds” – or TodayIn10.com
you could do it in the style of one of the verses of REM’s “It’s the end of the world as we know it (and I feel fine)”
Birthdaypartycheesecakejellybeanboom
I just want you to know that I think you did a terrific job on this websight.