Well the study didn’t claim online video viewers have ADHD, but it might as well. Research released by Podzinger this morning shows that consumers play only 15% of their video. Their attention span is one minute (vs. 3 for audio). Few download anymore. And we’ll tolerate 10-15 second prerolls more than the 30 second monsters.
For more see Podzinger’s release.
“What’s it like? Having all those people watch you and comment on your life,” iJustine asks iChannel‘s “i,” in one of the last episodes since the show went on hiatus in May after 40 episodes. “It sucks,” he replies. “From what I hear there are people that do this voluntarily.” The irony, of course, is…
“Who Are Today’s YouTube Stars?” is a recent story title from The Washington Post. Hayley Tsukayama also wrote a Post article about minorities reaching more individuals than popular television shows: …Almost most each of (Kevin Wu’s comedy) shows command at least 2 million views — rivaling the nightly TV audiences of Jon Stewart and Stephen Colbert….
One of the great things about online video is that, for the most part, you can make a video go away. Recently I created a video called “Lay Me Off.” It featured me eating crayons, tossing wet kleenex and wearing a robe to meetings. I’m squishing bananas on my boss’s desk, pushing a guy’s tie…
This is funny even if you know nothing about Oasis or its breakup. Hitler’s reaction to the fact the band won’t tour Germany… One of the most viral videos according to Viral Video Chart. “I simply could not go on working with Liam a day longer,’ posted Noel Gallagher on Oasis’ website a few hours…
Hey, Peter. Yeah- Peter Justason. The guy I used to work with at Johnson & Johnson. I’m gonna kick your ass on Meskimen’s new cartoon-caption contest. Instead of semi-annual, he’s going for WEEKLY. I will destroy you. See his announcement here. For the rest of you… about 5 years ago before your fancy moving pictures,…
From the LA Times courtesy of New Media Musings: A federal judge sentenced Kerry Gonzalez, a 24-year-old insurance underwriter, to six months of home confinement for posting a rough version of the movie “The Hulk” on the Internet two weeks before the film hit theaters in June. U.S. District Judge Gerard E. Lynch in New…
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I make viral videos I even I’m starting to ‘skip to the good parts’ when I’m on metacafe, etc.
Another plus about a fun to watch minute long video is that people are much more likely to watch it twice.
We are in a world where everyone wants something NOW!! It is a shame that people can’t even tolerate waiting 10-15 seconds.
It’s the video version of the reading the last page of the book. It’s nothing new. Just… evolved.
Here’s more on PodZinger’s blog:
http://www.blogzinger.com/2006/11/20/market-research-on-online-advertising/
STOP THE PRESSES, this is HUGE news: “The research revealed that consumers prefer 10 to 15 second ads in comparison to the typical 30 second television commercial.” Who’dve thunk it! Revolutionary…
Also in the study: viewers were poked with two different types of sticks: sharp and dull. Viewers preferred being poked with dull sticks. Researchers are stumped.
As for the short attention span, I’m going to go out on a limb here and say that as production values go up, the tolerance for the length of the video goes up… It can be a great story that’s well written, but your viewers have been conditioned to prefer high production values offered on TV and in theaters… Look at the 2nd eepybird video – endless longshots, too much time (distance) between events… zzzzzzz
Not to knock viral videos, I love ’em. The best are the ones who can write a quick-hitting script (like ZeFrank) or those who understand good shooting/editing/etc. (like Barats and Bereta) or those who enjoy making fools of themselves (like Nalts)
Oh this has me thinking. How about a 10-second video blog. Each video 10 seconds or less?
Love the “poke stick” comment, PC.
Great idea – “Today in 10 seconds” – or TodayIn10.com
you could do it in the style of one of the verses of REM’s “It’s the end of the world as we know it (and I feel fine)”
Birthdaypartycheesecakejellybeanboom
I just want you to know that I think you did a terrific job on this websight.