There are more women online than men, but men watch more online-videos than women. And when men watch videos, they go for news, user-generated videos and TV shows. Women, according to the research, prefer news, music videos and entertainment.
For more details, read this story by WebproNews that cites eMarketer, InsightExpress and Advertising.com.
Last week I wrote one of my more seminal posts on the convergence of paid search and video. Those who comment on my blog, of course, are rather indifferent about these vital topics and would just prefer me to stick with such topics as farts and YouTube drama. Alas, I finally know how our summer…
Unfortunately no video. But is this viral or what? The story of a guy who decides to dig a hole in his yard and hang out in it.
I’m reminded again by this video’s early rankings that people like the “candid camera” prank content. And 14-year-old’s sell on YouTube. Thanks to Spencer (Farting in Public) for being the gracious victim of a prank that involves me picking up a complete stranger in a convenience store. That stranger, of course, was played by EdBassmaster…
MediaPost reports that LonelyGirl15’s jig is up. By last week, three consumer-detectives who had corresponded with “Lonely Girl” figured out that Bree’s e-mails were originating from Hollywood’s Creative Artists Agency. The revelations forced the site’s creators to finally admit the jig was up, though they have yet to reveal the entire story. “Thank you so…
An elderly couple struggles with a webcam… it’s the latest “viral” video according to ABC. Thanks to a tech savvy and vigilant grand daughter (Miss Morgan) for sharing this clip of Bruce and Esther Huffman, who live at the Hillside retirement community in McMinnville, Ore.
The Interactive Advertising Bureau (IAB) has now proclaimed metric standards in a PDF document available here. According to the report, “These definitions are part of a larger IAB effort to stimulate video industry growth by making the reporting of metrics for agencies and advertisers across multiple media partners more consistent” Thanks to Mike Abundo of…
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I think whoever did this study left out porn. That should make up for a huge percentage of the videos that men watch online. This is why you can’t trust studies.
Wasn’t that the reason the internet was made? Not to give you information about any topic in seconds and a place to meet new people but to give horny men the opportunity to watch hot looking women have sex 24/7. At least that’s what I thought the internet was all about. 🙂
On a serious note, how could sports videos not be towards the top of the list for men? Just about every guy I know visits sports sites on a daily basis just for sports videos. Maybe sites like ESPN don’t count because there aren’t any user generated videos there. If that is the case aren’t sports just another type of news?
Lol well my mum watches near enough edzacly what I watch.
side note: I was just thinking yesterday of all the people I subscribe to and watch, 50 total, on youtube – 4 are women, guess three, 1 child and the other 45 are all men.
Edie, I agree… clearly the results are offset by the lack of porn in the list.
not only did they leave out porn, they left out Shoes… which is really just porn for women. Yes, yes, there aren’t a lot of shoe video sites, but if there were, you’d see the “Females viewing Shoe Videos” numbers skyrocket.
Hahaha… One of our live shows was called “The Shoe Show”
I should film some of those sketches and get them online.
I watch videos for the fart/potty humor.