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Study Shows People Who Don’t Watch Online Videos Are… Boring

ByNalts

A recent study shows that the shrinking percent of US citizens that don’t watch online-video regularly are more likely (by 45%) to be boring than their video-watching counterparts. This study, mind you, is based not on a significant N or any official methodology. It’s just based on my own experience. For example, here’s a result…

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Dear Stupid Marketer and Your Clueless Agency

ByNalts

“Dear Stupid Marketer and Your Clueless Agency” was my original title for this article in Advertising Age. Fortunately I tamed it down given the audience. But hopefully a few folks will read it and overcome the myriad of myths about online video and marketing. If I can just change one clueless agency or stupid marketer,…

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YouTube Documentary: “I Want My Three Minutes Back”

ByNalts

NewTeeVee teased us last month about first-time director Chuck Potter (thirdcareerfilms) and his new YouTube documentary, “I Want My Three Minutes Back.” Now the film has a website with a blog, the trailer and some more information about Potter’s efforts to get the new film into film festivals. While it’s true there’s only a niche…