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6 New Rules of Marketing: Get Enlightened, Stupid.
The coolest thing about marketers are the titles they give their books. Common, right? They’re marketers. What do you expect? “The Old Rules of Marketing Are Dead,” by Timothy R. Pearson, was released today and is already the business best-seller on Amazon. Fine- don’t buy it. Just keep doing the old stuff, and at least…
Nalts on Buns & Chou Chou’s RabbitBites
I know I just wrote about RabbitBite’s Buns & Chou Chou since they had me as their roving reporter for Salon. But they’ve bestowed an even more special honor: being a guest on Coffee Talk. I discovered Buns & Chou Chou when they interviewed the magnetic Micki Krimmel (who was then with Revver). See Micki’s…
President Bush Resorts to Telemarketing
It’s a strange thing when you get a call from the president. Especially during dinner. Here’s “Bush Calls Me.”
KFC Racist Ad Goes Viral: Think Global, Act Global?
Old adage is “think global, and act local” when it comes to marketing. But what if the Internet screws that up? What if a KFC ad that might be perfectly appropriate in Australia is offensive to Americans? Check Google analytics, Twitter search and “How Sociable” if you want proof of the damage. Even if you’re…
Teens Like Web Video, Study Shows
Lately I hear childrens’ voices coming from most of our devices. And when I lose my temper, my road can be heard live in households across the globe: My 11-year-old son speaks regularly with fellow Xbox gamers all over the planet… hopefully some are actually his age. My 9-year-old son talks to his mates via…
Most Popular Nalts Videos of All Time
Here are my most popular YouTube videos of all time. In case you care, I just pulled this from a YouTube beta tool that gives me a bit more access on performance data than before. I’m still starved for more insights about the performance of my videos, but at least I have confirmation that the…
