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LonelyGirl15 Jig is Up

ByNalts

MediaPost reports that LonelyGirl15’s jig is up. By last week, three consumer-detectives who had corresponded with “Lonely Girl” figured out that Bree’s e-mails were originating from Hollywood’s Creative Artists Agency. The revelations forced the site’s creators to finally admit the jig was up, though they have yet to reveal the entire story. “Thank you so…

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Preroll Ads Still Work (in the Movie Theater)

ByNalts

Well we’re no fan of preroll ads, but apparently cinema ads rank among the top media categories for audience attention (source: Jack Myers’ DailyMediaData.com). Oh, the findings are sourced to sponsor Screenvision.com. We’re not sure, but we suspect the test group included 24 male employees of Screenvision who just finished watching a trailer of hot chicks…

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The Venice Project by Kazaa and Skype Creaators Niklas Zennstrom and Janus Friis

ByNalts

A direct lift from PaidContent.org on July 24. I really can’t add any insights, but it seems to be important. The best judge of future entrepreneurial success is past entrepreneurial success. Skype-Kazaa Founders Working On Online Video Distribution Project [by Rafat] Maybe they should start by talking to Masayoshi Son, who has his own plans…

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Wanted: New Marketing Skills for 2007

ByNalts

There’s a fairly new skillset required of marketers as sponsored, user-generated video takes shape this year. Historically, marketers are trained to listen to the customer, shape the messages, and manage the agency to achieve “reach, frequency and single-minded propositions.” Rinse. Repeat. Along comes viral video. At first, marketers sit on the sidelines. They watch. Then…

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PopTub Backed by Google ‘n Pepsi

ByNalts

This Hollywood Reporter article reveals that PopTub (a new show on YouTube) is backed by bigger players that I thought. (Google) quietly launched a video series September 8 on its YouTube property called “Poptub” with Embassy Row, the production company run by “Who Wants to Be a Millionaire” creator Michael Davies, and Pepsi. So we’re feeling…

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Want to Be Seen and Paid on YouTube? Your Relatives Matter…

ByNalts

As many as 25% of the views of a video may come from people finishing a related video. This chart shows the percentage of views that come from various sources to my “The Best of Naked Vlogs.” This is not a representative example, but look at the percent of traffic that comes from “related video”…