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Don’t Buy YouTube: Bloggers Debate
Interesting article by ZDNet’s Digital Micro-Markets (DMM) that outlines the “top 5 reasons not to buy YouTube.” Here are DMM’s reasons, and WillVideoForFood (WVFF) responses. I wanted to post this on the comments section of the ZDNet blog, but it wasn’t working for me. Watch out- WillVideoforFood (WVFF) is actually standing up for YouTube on…
PopTub Backed by Google ‘n Pepsi
This Hollywood Reporter article reveals that PopTub (a new show on YouTube) is backed by bigger players that I thought. (Google) quietly launched a video series September 8 on its YouTube property called “Poptub” with Embassy Row, the production company run by “Who Wants to Be a Millionaire” creator Michael Davies, and Pepsi. So we’re feeling…
The Viral Learning Center ads by Ziddio
Ziddio launched a series of amusing “spoof commercials” promoting the “Viral Learning Center.” Here’s one posted on YouTube. It’s one of 45 on Ziddio’s YouTube channel. Ziddio is an online and on-demand channel from Comcast that features user-generated content. The content is created mostly through contests that are sponsored by advertisers. I find the concept…
Why Web Stars Can’t Act, and Why It Doesn’t Matter
A recent HBOLabs series titled “Hooking Up” has surprised people in two ways: those who expected TV/film-like acting performances from web stars have been disappointed. Those who expected another web series to be ignored were wrong.The show has had nearly 50K subscribers, and hundreds of thousands of views per episode (less for the vlogs). So…
ROI Better on UGC Than “Professional” Video?
My friend ran a digital media buying company and literally wrote a book on internet advertising. He told me three things I never forgot: The best color for a banner ad (from a direct response point of view) is “clear.” That is, whatever blends with the publisher site. It’s hard — if not impossible — to…
Tips for Filmmakers and Video Production
Nice piece in indie wire featuring Edwards Burn, where he talks about the beauty of low-cost production. No booms, lights, or film. Just a Canon 5D and a small budget. And the ideas? Crowdsourced. P.S. My birthday is May 12 in case you wanted to buy me a Canon 5D. It’s less than $3500. If…