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Ray William Johnson Is YouTube’s First Millionaire Creator

ByNalts

YouTube “Partners” are contractually obliged to not disclose earnings from Google’s video-sharing property, but that didn’t stop #2 subscribed Ray William Johnson this week. On Thursday he told ReelSEO’s Jeremy Scott that his YouTube ad-share income over the past 12 months (March 2010-March 2011) has surpassed one million dollars. Johnson, one of few top YouTubers…

Viral Social Rule #249: Be Careful How You Treat People on Your Way Up

ByNalts

One day during one of the west-coast YouTube events I got a call from one of my YouTube friends Eddie. He hates when I call him Eddie because he goes by TheMightyThor1212, and using the name Eddie might compromise  national friggin’ security. Eddie knows I’m boo-hooing that I was missing the SanVegasFranAngelosDiegowhatever YouTube meetup and…

Video Case Study: Efficient Logitech & Hitviews Challenge

ByNalts

PRWeek ran a story titled “Logitech Finds Value in Campaign Video Strategy,” and here are the highlights (the story requires login, but it’s here). You may remember the video (below) called “Amazing Kitten.” Congratulations to the 5 randomly-selected commenters, and the 5 winners of the video replies (who I just finally contacted). Client: Logitech (Freemont, CA)…

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Top 10 Online-Video Predictions for 2007

ByNalts

I pulled out my crystal ball this morning, and I’m predicting the most significant online-video highlights of 2007. I’ll be citing these selectively at the end of 2007 (only those in which I was right). Okay I didn’t use a crystal ball. This video tells a better story about the process I used to arrive…