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Brightcove Splits Ad Revenue With Creators

ByNalts

If you haven’t heard the name Brightcove in the past weeks you’d better check to see if your computer is plugged in. Given all of the buzz about Brightcove’s new offering, I spoke recently with Eric Elia, Brightcove’s VP of Content and Online Services. (Click his name to see one of the creepiest head shots ever)….

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Smirnoff’s “Tea Partay” Music Video

ByNalts

This is pretty funny. It’s Smirnoff’s viral ad featuring rich Northeastern guys rapping… in top siders and circa 1980 preppy clothes. Again- subtle with the branding so it will probably get viralicized. But not pretending to NOT be an ad. Good balance. Tea Partay by Prep-Unit Raw Tea Records Director: Julien Christian Lutz

Media Covers YouTube “Cracking Down” With “Placement Police”

ByNalts

MediaWeek wrote about the YouTube Placement police, and the NY Times picked it up. Seems YouTube isn’t crazy about being shut out of revenue when an adertiser and partner work directly. It’s a nice, balanced article (and I’m quoted in it, so of course I’ve got to blog about it). But I found one part interesting:…

13 Comments

  5. Oh my goodness. AMAZING.

    I mean…the subject matter is a little bland, but you took a bland topic and made it AWESOME!!

    I’m in love with a video created.

    Helllooooo Jared!

    🙂

  6. Jared’s a talented guy… One of those video contest guys I don’t mind losing to cause his stuff is so good.

  8. Interesting…willworkforfood.com is not published, in these hard times, you think that would be a popular site.

  9. Hey xjasongarciax,
    I saw that too. I don’t know why but, subliminally I typed that in the browser. At first I thought Huh? and then I realized I accidentally replaced the word ‘work’ for ‘video’. Funny. You are right, you would think that particular URL would be grabbed up and used. The guy who owns it probably wants too much food for it.
    Jared

  11. Great video from our very talented Jared – now I’m a Nalts fan, too. But I think that’s Jared’s normal expression when he says, “Nalts is cool.” 🙂

  12. When I turned 40, I got news that I was a grandfather. You? You get your own commercial.

  13. Love the beginning but don’t understand the message. Who is this Nalts guy? It’s not “Malts” is it? As in likes a drink.

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