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Crappiest Corporate Holiday eMail Contest: Holiday Spam

ByNalts

Holiday spam time! I’m holding a contest to see who can identify the crappiest holiday e-mail greeting! Can you top these three? It shouldn’t be hard. And you get extra points if you uncover a really bad corporate eGreeting that’s trying to mimic a viral video and does so awkwardly. After all, we’re a video…

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Corporations Dissintermedia Media Via YouTube

ByNalts

Before I left Johnson & Johnson, there was a new word I began hearing in the public-relations circles. It used to be all about “transparency,” but then the word “dissintermediate” started to surface. J&J didn’t just have a “Credo” hanging on a wall that gave lip surface to patients, physicians, nurses, employees, and shareholders. The…

Viacom Becomes Poster Child for Good Cause Gone Overboard

ByNalts

If you think you have the worse job in the world, imagine working for Viacom in the public relations group. The organization has decided that, above all else, it must fiercely protect its copyrighted material. A worthy cause when your core asset is not your people, but your family of brands, movies and shows. But…

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Future of User-Generated Online Video: Drives Content Not Advertising

ByNalts

Only a small fraction of online video-based advertising will be picked up by user-generated sites like YouTube and MySpace, according to a new report.  Over the next four years, just 15 per cent of the total online video advertising budget, will go to user-sites, according to analyst Screen Digest (Financial Times via Next Generation). Arash…