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Debunking the Mythical Value of a Video “Subscriber”

ByNalts

Fifteen years ago I worked at a small newspaper in Georgetown. I was on the editorial side, but I used to hear my colleagues on the “dark” side of advertising boast about our subscription rates. They were 3 times the quantity of newspapers we printed each week! I asked our chief lying officer (CLO) about…

Google’s Hangover Starts

ByNalts

From The Guardian today: Dick Parsons, the chairman and chief executive of Time Warner, fired a shot across the bows of Google, saying his group would pursue its copyright complaints against the video sharing site YouTube.com. Google paid $1.6bn for YouTube this week amid concerns that some of the fledgling website’s 100m videos breached copyright…

Why Companies Don’t Need Social-Media Experts

ByNalts

Let’s face it. Social media, like digital marketing initially, has been overhyped. We don’t even need any more “social media” gurus in 2011. We just need executives and marketers who understand the channel well enough to be realistic, patient and smart. We’ve been asking “what?” and “why?” for several years now, and the big questions…

YouTube’s Evolution from “Jack the Ripper” to “Content ID Soup Nazi”

ByNalts

It wasn’t long ago that YouTube was known as the video version of early Napster. If you needed a free television show, music video, or even a featured-length movie, YouTube was your source. Now the company, under Google, has developed perhaps the most robust content ID library in the world (see YouTube business blog). It’s…

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