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80% Online-Viewers Stop Watching a Frozen (Rebuff) Video

ByNalts

When a video freezes it’s called a “rebuff,” and it happens 8% of each video stream. And when it does, 80% of viewers stop watching. That’s according to TubeMogul, who track these things from the players it monitors. Tubemogul also allows publishers to push their content to all the major online-video sharing sites for free….

Oprah: Get Hank and John on TV to Show the REAL YouTube

ByNalts

You know who you should have on your show, Oprah? Hank and John of Vlogbrothers, who became popular when they communicated for a year strictly through alternating “video blogs” (vlogs). Here’s the pitch, Oprah producer (or someone who knows them and will forward this on). The two guys have a loyal following of “Nerdfighters” who…

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Do Marketers Understand Online Video?

ByNalts

So it’s been a week since my last post. I’m rusty. Yet I’m down in Florida at the iMediaConnection Brand Summit, and the theme is “Turning Advertising Into Content.” I simply love that tagline, and quite possibly may steal it. The event is packed with marketers from some of the largest names in the world…

Ice Age’s “Scrat” Reacts to Drunk German Squirrel

ByNalts

The ‘demon squirrel’ clip (below) has become a smash hit on the internet, according to the UK Telegraph. It’s been seen more than one million times, and is attracting a slew of critical and positive comments. The video is part of the Kremlin’s toughest anti-alcohol campaign, and was released after President Dmitry Medvedev described the…

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