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What Media Buyers Need to Know About Online Video

ByNalts

What perfect timing. I watched this “New Media Minute” by Daisy Whitney, and  was interrupted by a Product Director who’s seething over his clueless media buyers. My client, like me, is perplexed and annoyed by the inability of most media buyers to speak succinctly to brands about two simple things: whether the media spend is,…

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How Are Online-Video Watchers Different from Abnormal People?

ByNalts

We online-video watchers are quite different from abnormal people (those who don’t watch). A research group queried nearly 2,000 people (representing the US census data) in April about online-video habits and preferences. The full report, created by Frank N. Magid Associates and sponsored by Metacafe, is called “Opportunities in Online Video,” and available as a…

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What Does Google’s Acquisition of DoubleClick Mean to Online Video?

ByNalts

Google closed on the acquisition of DoubleClick today, and issued this statement to address concerns (continued Dart service, as well as privacy provisions). As a buyer of interactive media (primarily paid search but also targeted display), I like this deal. Google’s muscle, innovation and discipline from the paid search origins means this could enhance the…

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Eefoof Exeriment: Can It Make Me Money?

ByNalts

I’ve been getting some comments disparaging Revver (the first online video site that paid video creators). That same commenter was claiming Eefoof was making him rich. I realized that I didn’t give Eefoof enough of a chance on my first glance… it just didn’t seem serious. So I’ve done more homework: User Interface: Eefoof is…

9 Comments

  9. I can’t believe this! My friend Nate wanted to start a site called jewtube where a rabbi would reenact the featured videos on youtube. By the way Nate is Jewish…thought I should mention that. Hope all is well.

    Paul

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