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Viral Video Guy Speak at Independent Film Event

ByNalts

Yesterday I was on a panel at the Independent Feature Project (IFP)’s event in New York City. Here’s my self depricating video (“Independent Film Panel”) of me playing a self absorbed loser who can’t understand why I’m not getting red-carpet treatment at the event. I’m having trouble uploading on Revver so this video’s on YouTube where…

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Corporations Dissintermedia Media Via YouTube

ByNalts

Before I left Johnson & Johnson, there was a new word I began hearing in the public-relations circles. It used to be all about “transparency,” but then the word “dissintermediate” started to surface. J&J didn’t just have a “Credo” hanging on a wall that gave lip surface to patients, physicians, nurses, employees, and shareholders. The…

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Want Your Ad to Go Old-Spice Viral? You’re More Likely to Develop Abs Like Isaiah Mustafa.

ByNalts

When I see my sweet AdAge pour more gas on the “Old-Spice goes viral” story, I feel like it’s time to remind my fellow marketers that they’ve got a better shot of developing (the shirtless actor) Isaiah Mustafa‘s abs than getting their TV or online-video spot viral. This is another excellent example of the exception…

9 Comments

  9. I can’t believe this! My friend Nate wanted to start a site called jewtube where a rabbi would reenact the featured videos on youtube. By the way Nate is Jewish…thought I should mention that. Hope all is well.

    Paul

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