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Halloween in August and GarageBand O.D.

ByNalts

Have you noticed the annual Halloween stores have begun to open? How do these companies survive with 2-months of sales a year? Oh. 95% margins, that’s how. Anyway… it starts with buying an “old man” mask… which kinda begs for a video. …Then the candy river begins to flow. On the musical scores: I splurged…

Anti-Drug Ads on YouTube (Go Over Like Fart in Church)

ByNalts

The White House Office of National Drug Control Policy (ONDCP) has posted an identity on YouTube a dozen videos including anti-drug commercials. Seems they’ve gone over like a fart in church. Some love them, but most don’t. For instance, this video “Flat,” received 270 ratings at average one star (the lowest possible rating). I’ve never…

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What’s a Media Buyer, and Why Do I Care?

ByNalts

If you’re creating online video, and hoping to make money… there’s someone holding your fate in her hands. She’s the media buyer. She decides what online sites (and possibly what online videos) a marketer uses to advertise. The media buyer role, reports B to B, used to be reserved for “newcomers or hangers-on.” Now it’s…

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