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Professional vs Consumer-Generated Video: Sales Impact Compared
ByNalts
There’s a long-time debate about the merits of professionally produced content (TV commercials) and user-generated content (like product reviews or sponsored videos). A comScore report shows that the combination of the two are more effective as measured by lifts in “share of choice” — that’s a comScore metric to quantify the ability of an ad to influence…
Rooting for Steve Wozniak. But Hoping He Falls Down Dancing.
ByNalts
Steve Wozniak does salsa with Karina Smirnoff after injury on “Dancing With Stars”
Women Fight on Brooklyn Subway
ByNalts
Two women fight and pull each other’s hair (and potentially hair extensions) on a Brooklyn subway this week… And I’m proud to be an American, where at least I know I’m free… Are you SERIOUS? For Real. Let ’em come. Meanwhile the baby’s stroller just rolls off the train in the midst of it… yey…
The Audio in My Videos Stinks!
ByNalts
When I posted “Lay Me Off,” I got a lot of comments about the lousy audio. Part of my problem was the music was too loud (a mistake I make far too often). But I also use the camcorder’s built-in mike. So if I’m far from my subject then audio becomes a problem. I was…
Nice Job Keeping Your Blog Fresh, Nalts
ByNalts
Wow I’ve let my blog go dark. It’s like a serial killer’s basement.
Online-Video Contests: Still Going Strong
ByNalts
I used to write quite often about online-video contests because for many brands, that was their online-video strategy. It’s similar today when brand’s create a Facebook page to check off that nagging “social media” objective. A lot’s changed in the past years, and Jared “The Video Contest King” has reengaged, even musters up some praise…
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