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Product Placement in Viral Videos. Where Marketing & Entertainment Meet.

ByNalts

I was passed over for YouTube’s ad-sharing “partner” program, so it’s time for more product placement videos. For $1K-$5K, Nalts will make a custom video that will appear on his popular YouTube channel and other online video sites. For details, see this video where Nalts “the video creator” debates Kevin Nalts the marketer. How does…

Google Plus to Rollout “Shoot the Tumbleweed” Game to Entice Stagnant Registrants

ByNalts

Of the 52.5 percent of active Internet users who have registered with Facebook-competitor Google Plus, only 7 percent have used the service, according to a fake comScore report. But Google Product Manager Jawed Karim said he was confident Google Plus was only beginning, and that his company has bold plans to increase use of the new…

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How to Turn a Viral Video Blunder Into a Public Relations Nightmare

ByNalts

Case study time! You’re a J.C. Penney marketer and you find out that one of your recent advertisements spawned an inappropriate parody that landed on YouTube. The mock ad, in fact, was created by a NYC production company that was working for your advertisement agency (Saatchi & Saatchi). The ad shows teenagers timing themselves going…

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