Gap Closes: Video Advertising Is Here (Finally)

ByNalts

This Dan Greenberg story in MediaPost is good news to online-video advertising enthusiasts. Seems the “gap” is closing, and online video is moving into critical mass. Did I just say “critical mass”? Oh well.

Dan provides 5 reasons:

  1. Big brands be making video content investments
  2. Top agencies be making online video a practice/priority
  3. Agencies are creating titles like “director of earned media” (a residual of PR)
  4. We’re developing better metrics than fargin’ clicks. Remember that clicks are like hits (which stood for “how idiots track success”) and impressions aren’t impressions unless they make one. Don’t be a click prick.
  5. Forrester and Nielsen are validating this approach with reports. Whatev.

Anyway this is good news to online-videophiles. Yeyy the market is catching up.

 

 

 

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