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Online Video Sites and Monetization Status

ByNalts

TubeMogul’s blog did a nice summary of the online-video sites it feeds, and provides user feedback about the site and monetization status (whether you can make money on the sites). You can also read the “Zagat’s”-like report as a PDF. Thanks to Mark from TubeMogul for bringing this to our attention.

7 Brilliant YouTube Advertising Strategies… for Free

ByNalts

Information Week/TechWeek Writer Laurie Sullivan wrote a piece titled “YouTube Dives Into Advertising.” YouTube has launched an advertising strategy with online video billboards to give marketers and businesses more than contests and banners to reach consumers. Branded content channels and “participatory video ads” will allow companies to advertise products and services on the YouTube site….

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Your Viral Video Shouldn’t Be a Commercial (Celebrity Apprentice Lesson)

ByNalts

Perhaps you watched Celebrity Apprentice last night, where the b-listers teamed up to create a “viral” video for O-Cedar’s ProMist Spray Mop. Note that I put “viral” in quotes since it’s not a viral video unless it goes viral. For that matter, let’s call it what it is: try-ral. It’s trying. It may go viral,…

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“Viral Video is Dead” Echos in Canada & Beyond

ByNalts

If there’s one thing more fun than speaking to hundreds of marketers before a giant video of yourself like a “Rolling Stones” concert, it’s to read Twitter “tweets” after you speak. By searching #mweek and @nalts after my talk on Wednesday, I learned what “stuck” with the Toronto “Canadian Marketing Association” audience. Canadians are nice,…

Like Knife in Gun Fight, Subway Sends Lawyer to Dominos PR Fight

ByNalts

Never bring a knife to a gun fight, or an attorney to a PR/advertising battle. That’s the lesson in the “2009 Battle of the Toasted Sandwiches.” Here’s a quick blow-by-blow recap (see Adweek for more): Dominos issues an independent taste test comparing its oven-baked sandwiches to Subway’s. Since they couldn’t obviously test every variation, they…

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