Note the name of this online-video preroll ad on YouTube. “Droid Razr Maxx by Motorola- TV Commercial.” It’s like saying:
“Not only are we too lazy to tweak this ad for this medium, we’re just going to call it a TV ad. So suck it, YouTuber.”
Online-video creators are sobering up after an intoxicated 2007, as they realize that the “road to riches” via online video is fraught with challenges. Business Week proclaimed “amateur video hour” as over in December. Crackle and other sites migrated from UGC (user-generated content) some time ago. And here are some quite recent data points that,…
More and more YouTubers are tossing their videocameras for HD-SLR cameras, and producing film-like quality. Here are free low-budget tips to create a film effects and other special-effects… without expensive equipment or professional experience.
This comment from long-time WillVideoForFood.com back-row participant Reubnick: “Nalts, you and I both need to get our groove back. 2009 was not a good year for Reubnick. My advice for you is to find another giant flightless bird in the road and be surprised at it again. That is still my favorite video of yours.”…
Seven secrets YouTube doesn’t want you to know. Revenue, profit, editorial versus algorithm, Steven Chen’s latest.
The New York Times “DealBook” blog revealed some saucy stuff based on the thousands of pages of court filings made as part of Viacom’s copyright infringement suit against YouTube. Viacom employees had secretly uploaded videos from the company’s movies and shows even as they were complaining about copyright violations, as The New York Times reported. Zoing! USAToday’s “Juicy…
Nice article by Catherine Holahan about YouTube and other sites that share revenue with creators. Christine (HappySlip) is mentioned in the lead.
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Oh not as bad as i thought you meant. Thought you were watching show x and the preroll before it was also for that. This happened to mr at the movies last week. Saw the trailer for the movie i was there too see.
The worst pre-roll I’ve come across is the “New Car Story” ad. It won’t run on any of my computers and I have computers running Mac OS X, Windows, and Linux! It really irks me because I like to watch The Young Turks for news while I eat breakfast and if that stupid pre-roll comes on I don’t get to watch that video!!!! Grrrrr!!!! Makes me really, really, really mad!!!
Oh even better- a preroll won’t play. Wasn’t your ad blockers was it? 🙂
There is no other pre-roll that won’t play and so I’ve got to conclude that there is something wrong with the way the pre-roll is set up. Either that or it has bandwidth requirements that are substantially higher than other pre-rolls. Living in the middle of the desert puts me at a bit of a bandwidth disadvantage! But no other pre-roll fails to play and so whatever it is it must be something specific about THAT pre-roll.
Are you sure your computer is plugged in?
Looks like a case of dinosaur media planning.