Note the name of this online-video preroll ad on YouTube. “Droid Razr Maxx by Motorola- TV Commercial.” It’s like saying:
“Not only are we too lazy to tweak this ad for this medium, we’re just going to call it a TV ad. So suck it, YouTuber.”
I’d buy a bag full o’ shit if Rhett and Link were promoting it. They are probably the best creative duo for online-video promotions, and I’ve written about many of their promotions, from Butterfinger to Alka Seltzer. Perhaps their weirdest campaign, “I Love Local Commercials,” has the comedic pair bringing life to an otherwise boring…
Nice piece in indie wire featuring Edwards Burn, where he talks about the beauty of low-cost production. No booms, lights, or film. Just a Canon 5D and a small budget. And the ideas? Crowdsourced. P.S. My birthday is May 12 in case you wanted to buy me a Canon 5D. It’s less than $3500. If…
I often do videos I don’t love, and they get lots of views for reasons I can’t explain. And then occasionally I do a video that I personally like, and the masses feel otherwise. This holiday video fits the latter category. I’ve watched it a dozen times, and it cracks me up. The stereotypical dysfunctions…
Imagine trying to run Hulu… On one hand, you’re dragging some media companies to the web. On the other, they’re out ahead of you on competitive platforms (Disney/App). You threaten to quit because your pricing is wrong (FastCompany). You’re charging for content that has ads, but at least the user interface is clunky… because some…
(This blog traffic thing is so mercurial).
YouTube community parody based on Eminem song.
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Oh not as bad as i thought you meant. Thought you were watching show x and the preroll before it was also for that. This happened to mr at the movies last week. Saw the trailer for the movie i was there too see.
The worst pre-roll I’ve come across is the “New Car Story” ad. It won’t run on any of my computers and I have computers running Mac OS X, Windows, and Linux! It really irks me because I like to watch The Young Turks for news while I eat breakfast and if that stupid pre-roll comes on I don’t get to watch that video!!!! Grrrrr!!!! Makes me really, really, really mad!!!
Oh even better- a preroll won’t play. Wasn’t your ad blockers was it? 🙂
There is no other pre-roll that won’t play and so I’ve got to conclude that there is something wrong with the way the pre-roll is set up. Either that or it has bandwidth requirements that are substantially higher than other pre-rolls. Living in the middle of the desert puts me at a bit of a bandwidth disadvantage! But no other pre-roll fails to play and so whatever it is it must be something specific about THAT pre-roll.
Are you sure your computer is plugged in?
Looks like a case of dinosaur media planning.