Note the name of this online-video preroll ad on YouTube. “Droid Razr Maxx by Motorola- TV Commercial.” It’s like saying:
“Not only are we too lazy to tweak this ad for this medium, we’re just going to call it a TV ad. So suck it, YouTuber.”
There’s an elephant in the online-advertising living room. Suddenly the Emperor has no clothes. It smells and quacks like a duck. [Insert your overused metaphor here]. Recent news is shedding light on confusing and dirty practices in the buying and selling of online-video and other legacy forms of digital advertising. The whole thing reeks like the…
Yesterday my wife and I were finalizing our information for a financial counselor who will tell us that we’re too deep in debt, not saving enough, and have precious little buffer. So naturally I found myself humming this intro tune all morning. I shot half of this on the way in, and then wrote a…
This consumer-generated advertising phase is soooo over. Get real. A bunch of idiots with a webcam will never threaten big agencies. In fact I “threw” this Heinz ketchup ad just to keep the advertising agency model vibrant. There were more than 2,600 entries to the Heinz Ketchup contest on YouTube. Voting occurs between August 27…
I’ve often said that you need to logout of your account to see what YouTube really looks like, since that’s what the majority of viewers are seeing. Let’s look at one of last year’s last Archive.org homepage screen shots of YouTube, and compare it to today’s. Some differences: 2008 has lots of white space and…
The coolest thing about marketers are the titles they give their books. Common, right? They’re marketers. What do you expect? “The Old Rules of Marketing Are Dead,” by Timothy R. Pearson, was released today and is already the business best-seller on Amazon. Fine- don’t buy it. Just keep doing the old stuff, and at least…
Dear regular WillVideoForFood readers: permit me to speak directly to the media in this post. Read this if you wish, but most of it’s not new to you. My friends in media. You’re under deadline. You want to do a story about online video. Your instincts tell you to package another human interest story about…
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Oh not as bad as i thought you meant. Thought you were watching show x and the preroll before it was also for that. This happened to mr at the movies last week. Saw the trailer for the movie i was there too see.
The worst pre-roll I’ve come across is the “New Car Story” ad. It won’t run on any of my computers and I have computers running Mac OS X, Windows, and Linux! It really irks me because I like to watch The Young Turks for news while I eat breakfast and if that stupid pre-roll comes on I don’t get to watch that video!!!! Grrrrr!!!! Makes me really, really, really mad!!!
Oh even better- a preroll won’t play. Wasn’t your ad blockers was it? 🙂
There is no other pre-roll that won’t play and so I’ve got to conclude that there is something wrong with the way the pre-roll is set up. Either that or it has bandwidth requirements that are substantially higher than other pre-rolls. Living in the middle of the desert puts me at a bit of a bandwidth disadvantage! But no other pre-roll fails to play and so whatever it is it must be something specific about THAT pre-roll.
Are you sure your computer is plugged in?
Looks like a case of dinosaur media planning.