Even Pharmaceutical Companies are on YouTube Now
The pharmaceutical industry best known for mass-market advertising and relentless sales representatives chasing down doctors. But FDA promotional restrictions have caused pharma firms to fear and loath Internet marketing. But Sanofi Aventis’s promotion via YouTube gives us pause and hope.
The Sanofi ad below, which mentions no product or benefits, but has full “fair balance” of risks (odd), leads us to a YouTube channel that educates consumers on insulin… via the most visceral form of media (video). Presumably the initiative is “unbranded” promotion for the newly launched Apidra (although I didn’t see any evidence of the product except for its risks).
The branded channel shows that YouTube is providing ways for highly-regulated pharmaceutical marketers to balance content on what YouTube calls “branded channels.” There’s full fair balance, and links to Sanofi’s websites.
Voice in my head #1: Hello?
Voice in my head #2: Goodbye!
Thanks for the heads up, Kevin.
I just went and one-starred all 700 or whatever ungodly number of vidoes you have up on your channel. No reason. Just wanted to mess with your head.
Sukatra, you are the devil. Which is why Hank is the devil’s spawn. Think about it.
@4
You’re being too harsh, most of Kevin’s videos suck.
@3
One-star all of MY Youtube videos, sukatra. I double dog dare you. I don’t think you could actually do it. It would take days and days and days. You’d get carpal T syndrome first.
I’m going to develop an autobot that creates autobots that create YouTube accounts, sub to me, give me positive ratings, and randomly formed sentences of praise. This is going to be BIG.
all the pharm drug ads I need to see are on the nightly news.
I wonder if youtubers have a higher rate of diabetes
Marilyn, Hank is adopted, so he can’t be my spawn. Think about THAT.