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Video Sponsorship Trends: “Cashing In” or “Selling Out”

ByNalts

I like this “Viral Video: Cashing In or Selling Out” by Jennifer Hollett (Canadian Globe & Mail), and not just because I’m featured in it. It’s actually a well-balanced view of the issues surrounding paid sponsorship and product placement. As you may know, there are two different ways to make money via online video. You…

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Viral Video Roadkill: MS Windows Certified

ByNalts

Sorry, Microsoft Windows Vista. You’ve created roadkill. So horrible we have to stare. I hereby nominate your ProductsofChampions.com into the WillVideoforFood Viral Video Hall of Shame. This “viral video” site — which features an annoying George-Bush style football coach — is wrong for so, so many reasons. I would pay money to hear the agency…

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Soup of the Day Video Series

ByNalts

As web videos and television videos lose their distinction, we're obviously going to see some online videos that are series. Here's the first I've uncovered. It's called "Soup of the Day" and highlights the life of Brandon Craig, a 28-year-old freelance photographer that is dating three attractive women. To understand the series, you need to…

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The 10 Immutable Laws of Viral Video

ByNalts

So my joking reference to the “second law of viral videos” at the close of this “YouTube Viral Video Broker” clip resulted in this question from Joe Chapuis: What’s the first law of viral videos? Fair question. I hadn’t really considered the rules yet… I was spoofing someone that would have the arrogance to cite…