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Top-10 “OMMA Video” Insights & Favorite Twitter Posts
ByNalts
Here at NYC’s OMMA Video conference with discussions about online video, monetization, engagement, advertisements, mobile video, and so on.. here are my top 10 insights, followed by my favorite Twitter posts. Everyone seems to think advertising dollars should fund production. But if I’m a marketer, I’m not diggin’ that model. Shoot- I wanna sell product…
Crappiest Corporate Holiday eMail Contest: Holiday Spam
ByNalts
Holiday spam time! I’m holding a contest to see who can identify the crappiest holiday e-mail greeting! Can you top these three? It shouldn’t be hard. And you get extra points if you uncover a really bad corporate eGreeting that’s trying to mimic a viral video and does so awkwardly. After all, we’re a video…
Online Video Ads Not Sustainable for the Long Term
ByNalts
Some highlights of a rather skeptical view of online video ads (with my thoughts below in the circle bullets). Writted by Tom Hespos, president of Underscore Marketing, for a recent Mediapost.com article: “I have a rather controversial stance on online video ads: I think a lot of people will make a lot of money in…
copyright | Google | google video | Online Video | Revver | YouTube
The Google vs. Viacom Debate
ByNalts
Yesterday’s post about Viacom suing Google brought a couple dozen fantastic debate points. You can rest assured that Viacom’s public relations team is doing a “word of mouth” audit (using Buzzmetrics or another player) and that your quotes are being read by nervous spokespeople. I was amused by at Slashdot in which one individual suggested…
Footage of Mark Zuckerberg When He Was Too Poor for a Gold Mug
ByNalts
Huffington Post shows us a YouTube video that shows Jesse Eisenberg (played here by Mark Zuckerberg) in a rare pre-fame and wealth interview. Zuckerberg once had his morning Bud Light right out of a red plastic cup, friends. So there’s hope for us. The clip, writes TechCrunch, shows Mark Zuckerberg at Facebook’s Palo Alto office in…
advertising | Blogs on Video | book | Online Video | popular videos | Video Advertising | Video Business | Viral Video | YouTube
Swear Jar by BudTV Viral-Only Campaign
ByNalts
The Swear Jar is a campaign by BudTV. According to AP Business writer Jim Salter, this “Swear Jar” video is part of a “fast-growing growing trend, now increasingly embraced by beer makers and other mainstream marketers.” Known as viral ads, such Web-only spots have become YouTube staples and show up in social networking pages, get…