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Double Dream “Paws” Cat
ByNalts
Remember Mark Day? Showing he still cares, he’s jumped on the Double Dream Hands wave with a cat. It’s a rather perfect formula, and an irresistibly inviting thumbnail even before I knew it was Mark’s cat. Cats sell, kids. Forget what your marketing teachers ever told you about cows. To recap the “Double Dream Hands”…
Weekly Prank Channel (pitch)
ByNalts
This is a rare post, and I’m not sure I should share this since someone may steal the idea. But I established this blog to “open source” what I’m learning as the only career marketer who is a prolific YouTube presence. Plus I think the idea is less valuable than the crafty execution. Here’s my…
Because “A Kodak Moment” is Slightly Archaic
ByNalts
No offense to Kodak (they were a sponsor), but I do think the term “a Kodak moment” is lost on this generation. So Kiddsock, the affable sock puppet, suggests “a YouTube moment.” That seems like a fair enough phrase… since YouTube probably has better name recognition than any camera manufacturer, and stands for amateur moments….
Eminem’s We Make You Parody: “We Make YouTube”
ByNalts
YouTube community parody based on Eminem song.
advertising | book | Future of Online Video | Google | google video | Making Money | Making Videos | marketing | Online Video | Revver | Search | Video | Video Advertising | Video Business | YouTube
What Does Google’s Acquisition of DoubleClick Mean to Online Video?
ByNalts
Google closed on the acquisition of DoubleClick today, and issued this statement to address concerns (continued Dart service, as well as privacy provisions). As a buyer of interactive media (primarily paid search but also targeted display), I like this deal. Google’s muscle, innovation and discipline from the paid search origins means this could enhance the…
Addressable Advertising: Old Media’s “New Trick”
ByNalts
Television advertising is learning a “new trick” from online advertising, writes Greg Pulier from MediaPos’s Online Video Insider. Pulier obserbed that the recent Ad:Tech conference in San Francisco had just one panel was devoted to television Some of the most well-known cable operators and telephone companies have been modifying their networks in ways that could…