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Butterfinger Contest: What We’ve Learned About Contests

ByNalts

The video contests are getting better. Here are some things Butterfinger Contest is doing that shows they’re learning from previous contests: Prizes are perfect for the target audience. What better of a way to inspire a videographer than to give him/her video toys? YouTube uses groups to manage entries, and that removes the necessity of having…

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The Advertising Agency’s Five Stages of “Online Video” Grief

ByNalts

Remember how major advertising agencies handled the Internet? Let’s recap their 5 stages of grief: Denial: The web is not a big deal. It’s a fad. Let the little Internet agencies form. We’re not losing much in fees. Anger: Who’s coming to our monthly all agency day? The Internet agency? First the Public Relations agency,…

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Interactive Agency “Eats Its Own Dogfood”

ByNalts

A lot of interactive agencies are now pitching clients on the value of online video to promote products and services. But how many of them are brave enough to throw themself in the mix? At a recent “lunch and learn” for Atlanta-based “Spunlogic,” I spoke about online-video marketing to some major media and marketing companies….

3 Comments

  3. You should have entered, dude. “Normal Town” would have liked to see some competition.

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