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Online Video and Paid Search Run Counter to Shrinking Online-Advertising Spends

ByNalts

Laurie Sullivan of MediaPost reports that paid-search and video are the “bright spots” of online ad spending according to a recent eMarketer report. “Search and video were the only two media that experienced growth this year, although much less than the prior year,” according to the article. Two trends to watch according to David Hallerman, eMarketer…

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Using Online Video to Promote Business: BS in WSJ

ByNalts

Today’s Wall Street Journal has an article by Raymund Flandez called “Lights, Camera, Sales: How to Use Video to Expand Your Business in a YouTube World.” It’s positioned on the front page as “Small Business: How to Use Video to Grow.” I’ve got some issues with the piece, and not just because Flandez didn’t interview The…

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God Has a Facebook

ByNalts

Barats & Bereta’s latest video… If God Had a Facebook. If online video hadn’t come along, the only people enjoying this would be their buddies, classmates and friends. If these two were as business savvy as they are comedic, they’d be rich already. Remember I’ve maintained that entire amateur (consumer generated) online-video market will be…

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What Does Google’s Acquisition of DoubleClick Mean to Online Video?

ByNalts

Google closed on the acquisition of DoubleClick today, and issued this statement to address concerns (continued Dart service, as well as privacy provisions). As a buyer of interactive media (primarily paid search but also targeted display), I like this deal. Google’s muscle, innovation and discipline from the paid search origins means this could enhance the…