According to eMarketer, companies are spending $1.60 on online video for every $100 they spend on television. Video ads will account for only 4.3% of overall online ad spending in 2009, but 5.6% next year and 7.1% in 2011. This chart below shows that the spending per hour view is not low, but this is really deceiving… it doesn’t account for the short bursts of online video, and the DVR tune-out of tv ads.
Buzzfeed featured my YouTube prank antics in an article today titled “An Early Dad YouTuber Reflects On The Viral Prank Videos That Made Him Famous — And Ones He’s Since Decided To Delete.” It’s part of an ongoing series by Tanya Chen about YouTube and pranks. I discuss some of my experience with pranks, and…
I just spoke with the Guru of Video SEO, Mark Robertson, to get some input on my chapter on video SEO (for “Beyond Viral Video”). I don’t think I succeeded on convincing him to just write the chapter (with credit, of course), but he’s been very generous with his insights. He’s got the smack daddy…
As you may know, we have two audiences for WillVideoforFood: Online-video industry advocates (agencies, bloggers, marketers, media). These people quietly graze for stories, but rarely interact. The online-video junkies and Nalts watchers. These folks are more active on the web, and usually keep this blog alive with a clever thread of comments– which is more…
Do opt-ins have to be full of choices and hassle? Can we use a “default” approach to make it frictionless but meet legal requirements? Yes. “Sir, are you a member of our Sears/K-mart (whatever it’s called),” says the cashier at Sears. “No,” I replied, ensuring that the tone conveyed my absolute disinterest in signing up…
The YouTube Community received a “Foundation Award” from the International Radio and Television Society Foundation. This is a prestigious award that has been given to such accomplished broadcasters as David Letterman, Donald Trump and Katie Couric (who attended the Nov. 16 awards breakfast in NYC to present an award to CBS Correspondent Kimberly Dozier). I’m…
How many technomarketing cliches can I work into one headline? The majority of consumer generated video is consumed while we “lean forward” (computer). Now there’s a new way to reach those “leaning back” (television). BlipTV and Akimbo (a set-top box maker) have partnerered so Akimbo users can access the best user-generated videos. Although BlipTV isn’t…
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So what you are saying I’d be making somewhere around $200,000 a month if I had the same audience in TV.
Gee, I wonder why they don’t want Hulu on your TV screen…
Funny..I do have Hulu on my TV Screen.
The DVR thing must be really frustrating for TV marketers. Now if they want people to watch their ads they have to actually be interesting.
@3 Yet so many of them still fail to do that. Sad.
@3 The amazing thing is that entertainment executives and marketers are all using DVRs to skip ads, but old habits are hard to break. I get frustrated about things like this moving fast, but I owe my career to being just slightly faster than most. Ever so slightly.
@Jimmer – I do as well. I don’t have any TV service.
@Alexis, Matt, and Nalts – The DVR will be entirely obsolete in a few years, when everything is on-demand. And at that point, you’ll either pay for it or get Hulu-style ads. And that will be awesome.
Tivo solved the commercial skipping
http://www.businessinsider.com/2008/11/tivo-ad-skipping-problem-solved
@6 If you’re tech savvy enough and don’t mind waiting a half day or so you can download just about any show you want to watch nowadays.