According to eMarketer, companies are spending $1.60 on online video for every $100 they spend on television. Video ads will account for only 4.3% of overall online ad spending in 2009, but 5.6% next year and 7.1% in 2011. This chart below shows that the spending per hour view is not low, but this is really deceiving… it doesn’t account for the short bursts of online video, and the DVR tune-out of tv ads.
Are you noticing the same ads chasing you on YouTube and other blogs? For me it’s these Keurig ads that seem to be constantly becoming. If you haven’t experienced this, turn on cookies, turn off your egregious ad blockers (stalkerofnalts), and visit the CafePress Nalts store. With luck, you’ll find ads by CafePress surfacing everywhere. Why? Google owns…
I do a lot of my videotaping from the car. One-hour commute and a busy day-job plus kids. Gotta squeeze the stuff in. I’ve had a lot of warnings about DWV (Driving while videotaping) but this e-mail from my brother is my favorite. First his warning, then he recounts the conversation we had 15 years…
Shut up, tough guy. You know you cried too.
Ladies and gentlemen I present the future of The Boob Tube: we shift from our cable boxes and laptops to… HDTV viewing driven by words you search via your exo-brain (you need to stop calling it a phone, or else it’s going to get a complex). Yes your phone is your remote, and your television…
Oh shut up about the stupid recession, you big whiner. I’m sick of hearing about it — and just because it’s an economic depression doesn’t mean we all have to get clinically depressed. Seriously. You’re beginning to sound like that annoying friend who’s always complaining about health problems… The co-worker or neighbor who doesn’t know that…
There’s only one thing funnier than the news that Skype, Kazaa and Joost founder (Janus Friis) was caught trying to enter the mile high club on a recent flight from London to LA (source: Valleywag). We are downgrading Joost from “strong buy” to “hold” as a result of this news, and the fact that I…
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So what you are saying I’d be making somewhere around $200,000 a month if I had the same audience in TV.
Gee, I wonder why they don’t want Hulu on your TV screen…
Funny..I do have Hulu on my TV Screen.
The DVR thing must be really frustrating for TV marketers. Now if they want people to watch their ads they have to actually be interesting.
@3 Yet so many of them still fail to do that. Sad.
@3 The amazing thing is that entertainment executives and marketers are all using DVRs to skip ads, but old habits are hard to break. I get frustrated about things like this moving fast, but I owe my career to being just slightly faster than most. Ever so slightly.
@Jimmer – I do as well. I don’t have any TV service.
@Alexis, Matt, and Nalts – The DVR will be entirely obsolete in a few years, when everything is on-demand. And at that point, you’ll either pay for it or get Hulu-style ads. And that will be awesome.
Tivo solved the commercial skipping
http://www.businessinsider.com/2008/11/tivo-ad-skipping-problem-solved
@6 If you’re tech savvy enough and don’t mind waiting a half day or so you can download just about any show you want to watch nowadays.