According to eMarketer, companies are spending $1.60 on online video for every $100 they spend on television. Video ads will account for only 4.3% of overall online ad spending in 2009, but 5.6% next year and 7.1% in 2011. This chart below shows that the spending per hour view is not low, but this is really deceiving… it doesn’t account for the short bursts of online video, and the DVR tune-out of tv ads.
How to get famous via online video and make money
I launched that March 19 NaltsGetsFit video (yes, the shirtless one) before YouTube’s maintenance problem started minutes ago. Here’s the thumbnail, which populated on my channel page. But the video (despite having 150 views) isn’t appearing in classic YouTube fashion. So I made it, ChristopherMast. You? I’m ready for a health/diet/fitness sponsor, now. Get me…
Pam Ann and he flight attendant impressions
Information Week/TechWeek Writer Laurie Sullivan wrote a piece titled “YouTube Dives Into Advertising.” YouTube has launched an advertising strategy with online video billboards to give marketers and businesses more than contests and banners to reach consumers. Branded content channels and “participatory video ads” will allow companies to advertise products and services on the YouTube site….
You can own Louis CK for $5. Mind you he’s only funny if you like mildly overweight balding guys in their mid 40s (because that’s clearly not my thing). The comedian pulled a “Tom Green” by going direct with his audience. In a bold move, he self financed his recent production and distributed it directly…
So there’s a galary of amateur videos (consumer-generated advertising) posted on Doritos’ UK website, including this classic Davideo hit. He’s the UK creator of the exploding Diet Pepsi Mentos girl, and one of my favorites in the use of abstract video animation (so be sure to rate it if “five sizzling chips” if you like…
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So what you are saying I’d be making somewhere around $200,000 a month if I had the same audience in TV.
Gee, I wonder why they don’t want Hulu on your TV screen…
Funny..I do have Hulu on my TV Screen.
The DVR thing must be really frustrating for TV marketers. Now if they want people to watch their ads they have to actually be interesting.
@3 Yet so many of them still fail to do that. Sad.
@3 The amazing thing is that entertainment executives and marketers are all using DVRs to skip ads, but old habits are hard to break. I get frustrated about things like this moving fast, but I owe my career to being just slightly faster than most. Ever so slightly.
@Jimmer – I do as well. I don’t have any TV service.
@Alexis, Matt, and Nalts – The DVR will be entirely obsolete in a few years, when everything is on-demand. And at that point, you’ll either pay for it or get Hulu-style ads. And that will be awesome.
Tivo solved the commercial skipping
http://www.businessinsider.com/2008/11/tivo-ad-skipping-problem-solved
@6 If you’re tech savvy enough and don’t mind waiting a half day or so you can download just about any show you want to watch nowadays.