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William Shatner’s “Negotiator” Priceline Commercials: A Rant

ByNalts

Here’s a classic example of brilliant advertising creative executed horribly online. According to MediaPost: Priceline.com has changed the way it uses spokesman William Shatner in its ads; rather than playing himself, he has morphed into the character of chief negotiating officer. Here’s a memo to the Priceline folks: First, ingenious idea to have Shatner in…

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Any Theories on Why More Online-Video Sites Aren’t Sharing Revenue With Content Owners?

ByNalts

I’m really perplexed about why more online video sites aren’t sharing revenue with creators. Revver has been around for 6 months or more, even if it hasn’t officially launched yet. If you had asked me in February, I would have told you there would be several imitations and at least one popular site (YouTube, Yahoo,…

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Your Viral Video Shouldn’t Be a Commercial (Celebrity Apprentice Lesson)

ByNalts

Perhaps you watched Celebrity Apprentice last night, where the b-listers teamed up to create a “viral” video for O-Cedar’s ProMist Spray Mop. Note that I put “viral” in quotes since it’s not a viral video unless it goes viral. For that matter, let’s call it what it is: try-ral. It’s trying. It may go viral,…

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Why Your Social-Media Expert Should Be an Improv Comic: 7 Reasons

ByNalts

I recently told a few hundred Canadian marketers that their social-media expert should be an improv comic, an insight that hit me during my all-night roadtrip to Toronto. Moments later, one former improv comic (from Freshed Baked Entertainment) confided at lunch that he’s using his improv experience to help brands create entertaining content. This notion…

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Uploading Video is First Step, Not Last

ByNalts

Many people believe that uploading video is the last step to getting seen. I’ve discovered the hard way that it’s up to the creator to market their work. And WillVideoforFood has provided a number of techniques to do so. But none of my posts have been as comprehensive as this post by PragD (via Revver’s blog)….

5 Comments

  3. Oh sweet! Nalts, you are really helping me get some mileage out of this post! Thanks, man!

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