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How to Turn a Viral Video Blunder Into a Public Relations Nightmare

ByNalts

Case study time! You’re a J.C. Penney marketer and you find out that one of your recent advertisements spawned an inappropriate parody that landed on YouTube. The mock ad, in fact, was created by a NYC production company that was working for your advertisement agency (Saatchi & Saatchi). The ad shows teenagers timing themselves going…

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He “Wrote the Book” on Viral Video

ByNalts

I’ve decided to write a book on viral video — aimed primarily at marketers and advertisers since amateur videographers and film makers don’t have enough money to buy books. Naturally I haven’t written a book before, but I sometimes read them. So I figure I’m pretty qualified. The working title is: “The Profit (Prophet) of Viral…

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Feature Film Released in Short Chunks Via Web (WorkingStiff)

ByNalts

Who needs Hollywood? "WorkingStiff" is an independent film being released via www.ProjectWorkingStiff.com in short chunks via the Internet. The release began Memorial Day, and is being rolled out in 3 to 5-minute increments until the complete 94 minutes has played. Each day’s episode is stored in the lineup until the whole movie has played. The…

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Eefoof Exeriment: Can It Make Me Money?

ByNalts

I’ve been getting some comments disparaging Revver (the first online video site that paid video creators). That same commenter was claiming Eefoof was making him rich. I realized that I didn’t give Eefoof enough of a chance on my first glance… it just didn’t seem serious. So I’ve done more homework: User Interface: Eefoof is…