This post could be entirely fictitious, but it’s absolutely fascinating anyway. It’s a fantastic scenario that would explain how Google rationalized the $1.65 purchase of YouTube. The source? Mark Cuban’s anonymous but trusted source — who first posted this theory on the Pho List. Here’s how the saucy story goes: Google actually paid $1.15 billion…
Google is a verb. Nobody looks at you strangely if you say “I Googled it.” I believe I started hearing Google used as a verb almost exactly two years ago, although I’m sure it was around for much longer. So MarquisdeJolie posts the following… will we be saying “I YouTubed a Video” in a few…
In a marketing decision that always perplexed me, Coke spent the better part of this year distancing itself from a cultural wave involving its product… the geysers resulting from mixing Mentos mints and Diet Coke. The Mentos team jumped on it almost reflexively — running ads behind the famed www.Eepybird.com ads via Revver and initiating…
Well I never expected to be anonymous on the web. But I also didn’t expect to be targeted by this Google Adsense advertisement. Hmmm. $1000 a month to blog about my sexual dysfunction? Now there’s some interesting reading.
Post illegal content to YouTube and don’t expect it to protect you. Here’s an “All Headline News” article that shows violated copyright owners can go right to the uploader… When Viacom Inc.’s Paramount Pictures asked for the name of a YouTube user who posted a 12-minute clip containing dialog from the movie the “Twin Towers,”…
CinemaTech Editor Scott Kirsner has prepared the definitive chart for video producers interested in making money via online video. In his article, Getting Paid: Sites that Help Video Producers Make Money, you’ll find everything you need to turn your videos into cash. This is the most comprehensive list of its kind online. Thanks to WVFF Reader…
In a recent analyst call, Disney-ABC Television president framed content piracy as a competitor. Disney has always had the most fierce content attorneys, so this is a surprising quote. Via an arstechnica article I found in Adriana’s furl. “So we understand piracy now as a business model,” said Anne Sweeney, the president of Disney-ABC Television…
Now that Google gulped YouTube, the obvious next acquisition target is Metacafe. It’s the highest independent site on the top 10 lists, and I would predict it’s purchased by a paranoid media player by the end of the year, but certainly no later than end of Q1 2007. ReelPopBlog has a nice review of Metacafe,…
Here’s a brilliant sneak preview of the future plans for the YouTube homepage. Watch for a GoogleFox ad you might otherwise miss. I love this parody. It requires and understanding of this Google/YouTube partnership, a “pattern recognition” of similar “mergers,” terrific graphics abilities and sharp humor. Kudos to YouTube’s “Zun.”
An anonymous source sent me this confidential “YouTube Research by Google” video that was meant for internal use only by Google. I think it’s worth the legal risk of posting, because it gives us insights into what due diligence Google conducted before buying YouTube. Google’s board apparently commissioned ethnographic research of the YouTube community —…