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Portrait of a Viral Video Genius

I was profiled in this important video about viral video. I’m so glad Nalts had an opportunity to share the meaning behind my viral video work. So often I get the questions: Is viral video be taught or is it an innate skill? What makes you an undiscovered legend? What is the greatest of all…

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I Auditioned a New Family

I’m really getting excited about online-video “serialized storytelling,” but still experimenting with the content and delivery mechanism. By this I mean fewer one-hit wonders like Blackberry Crackberry, and more narratives in 1-3 minute “chunks.” The goal is to keep people in suspense and coming back. Of course it doesn’t happen easily unless you have loyal…

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YouTube Ends 2006 With Technical, Customer Support Fiasco

YouTube is ending 2006 with dozens of technical support problems, and customer service that is reminiscent of AOL when it had a virtual monopoly. In fact, YouTubers have organized a “Bed In” to bring the company’s attention to problems. Ironically many can’t participate because the site, for days, hasn’t accepting videos in a timely manner….

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Top 10 Online-Video Predictions for 2007

I pulled out my crystal ball this morning, and I’m predicting the most significant online-video highlights of 2007. I’ll be citing these selectively at the end of 2007 (only those in which I was right). Okay I didn’t use a crystal ball. This video tells a better story about the process I used to arrive…

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How Do I Get on the YouTube Homepage?

Interesting article from PBS MediaShift about the nuances of the YouTube homepage. As many have discovered, an editor’s pick on YouTube is a career-changing moment. Take Mark Day with his Smiley Intervention. He’s transformed from a local California comedian to an “web-lebrity.” I have nightmares about his bald face against a yellow wall. This MediaShift piece also clarifies…

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GooTube Conspiracy Needs Script Blueprint

We’ve issued a press release on the GooTube Conspiracy, and the “participative storytelling” has taken some interesting directions even since we wrote the release. Here’s the creative challenge. The various plot branches are missing a trunk, as one of the videographers mentioned last night. Some of the characters — who submitted videos unsolicited — are asking…