My favorite roving reporter, Alex Delyle (TheDailyReel), reports that Variety reports that YouTube may share ad revenue… some… day…. soon. Says Variety: Content creators who upload their videos to the site will be offered the option of having short ads shown at the beginning or end, with the resulting revenues split 50-50, according to Howard…
With the anticipated surge in spending, media companies are scrambling to get in on the action. This is clear with Viacom’s suit against YouTube and the recent partnership between NBC Universal and News Corp. The two companies are creating a yet-unnamed “online video ad network.” News Corp. President-COO Peter Chernin called “the largest ad platform on earth.”…
Dear, Brands. As a marketer and video creator, let me assure you that you don’t have to feel guilty about wanting a video creator to pimp your product. It will make them happy, and provide your brand an important entry to “consumer generated media.” So why aren’t you doing this already? You’re scared it will…
“Farting in Public” was just featured on the homepage of YouTube (thanks, editors!). This is my second time featured (last was for Viral Video Genius). So this is a brief post to explain WillVideoForFood.com to curious YouTubers. To read about “Farting in Public” and Spencer, visit this recent post. To see Spencer’s sequel watch “Ugly Caricatures.”…
LonelyBloggers.com, a dating website, has produced a video series to help create word-of-mouth marketing. Online viewers likely index highly among LonelyBlogger’s target customers. More importantly, the video series is entertaining (humorous, dramatic and sexy) and not just promotional. In this first of seven videos, a video-production team approach Kyle and his girlfriend to allow them…
Well it looks like Viacom Chairman Sumner Redstone has a new vehicle for choosing talent for his many television networks. YouTube today announced that it will hold the first YouTube Video Awards to recognize the best-user created videos of 2006. The awards will be handed out in seven categories: most creative, most inspirational, best series,…
Hundreds of YouTube users will converge upon New York City on July 7, 2007. YouTubers held several live events on the west coast, and I posted this video on February 23 to announce the 7/7/7 event. PodCasting 101, who helped coordinate registration at the west coast events, quickly assembled a number of passionate members of…
Yesterday’s post about Viacom suing Google brought a couple dozen fantastic debate points. You can rest assured that Viacom’s public relations team is doing a “word of mouth” audit (using Buzzmetrics or another player) and that your quotes are being read by nervous spokespeople. I was amused by at Slashdot in which one individual suggested…
TheDailyReel has four episodes of its new podcast by the irresistible Felicia Williams. Check ’em out and see if you can spot Nalts in the YouTube “As One” event.
Just what some of the popular personalities on YouTube needed. The NYTimes is calling them “hot properties,” and providing examples of some YouTube “weblebrities” getting courted by other sites. Indeed there’s been at least one example of this with Smosh, a creator who was paid to move from YouTube (where he still posts) to LiveVideo….