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Dear Stupid Marketer and Your Clueless Agency

ByNalts

“Dear Stupid Marketer and Your Clueless Agency” was my original title for this article in Advertising Age. Fortunately I tamed it down given the audience. But hopefully a few folks will read it and overcome the myriad of myths about online video and marketing. If I can just change one clueless agency or stupid marketer,…

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Using Online Video to Promote Business: BS in WSJ

ByNalts

Today’s Wall Street Journal has an article by Raymund Flandez called “Lights, Camera, Sales: How to Use Video to Expand Your Business in a YouTube World.” It’s positioned on the front page as “Small Business: How to Use Video to Grow.” I’ve got some issues with the piece, and not just because Flandez didn’t interview The…

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How to Bust Cheats in Viral Video

ByNalts

What’s the fine line between marketing your video and cheating? Comotion Group cofounder Dan Ackerman Greenberg certainly dances along that gray area between marketing and cheating. In this self aggrandizing article on TechCrunch, Greenberg boasts about how he’s getting clients views (thanks to InsideVideo for helping me find this one). His techniques fall into three…

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Who’s The REAL Winner of “Next Internet Millionaire”?

ByNalts

Well the Next Internet Millionaire is over, and it was between YouTube Weblebrity Charles Trippy and some other Canadian gal. The Canadian gal took the $25K prize, but Trippy proposed to his girlfriend in a hot air balloon. So who’s the real winner here? Oh. And Trippy’s still “selling out” (see video) his Viral Video…

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Online Video Sites and Monetization Status

ByNalts

TubeMogul’s blog did a nice summary of the online-video sites it feeds, and provides user feedback about the site and monetization status (whether you can make money on the sites). You can also read the “Zagat’s”-like report as a PDF. Thanks to Mark from TubeMogul for bringing this to our attention.

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YouTube Community Receives “Foundation Award” from IRTS

ByNalts

The YouTube Community received a “Foundation Award” from the International Radio and Television Society Foundation. This is a prestigious award that has been given to such accomplished broadcasters as David Letterman, Donald Trump and Katie Couric (who attended the Nov. 16 awards breakfast in NYC to present an award to CBS Correspondent Kimberly Dozier). I’m…

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Save Old Media: Katie Couric

ByNalts

I caught some video of Katie Couric at the Nov. 16 Foundation Awards held by the International Radio and Television Society Foundation, Inc. YouTube’s community received a 2007 Foundation Award — putting it in a league with David Letterman, Donald Trump and Dick Clark. More on that tomorrow. Katie presented a Foundation Award to Kimberly…

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Live Help on YouTube: Customer Support and Frequently Asked Questions (FAQ)

ByNalts

YouTube is now offering live technical support via NALTS: North American Live Tube Support. It’s a volunteer-based system where you can get help with common YouTube problems such as file upload requirements, registration problems, account suspension problems, and other frequently asked YouTube questions. To demo the live support feature, see Help: Live YouTube Technical Support….

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The Advertising Agency’s Five Stages of “Online Video” Grief

ByNalts

Remember how major advertising agencies handled the Internet? Let’s recap their 5 stages of grief: Denial: The web is not a big deal. It’s a fad. Let the little Internet agencies form. We’re not losing much in fees. Anger: Who’s coming to our monthly all agency day? The Internet agency? First the Public Relations agency,…