viral videologist Archives - Page 2 of 3

Ten Things a Marketer Should Know About Online Video

ByNalts December 7, 2007December 20, 2009

Advertising Age archived my article, so you need a subscription to access it now. Click “more” below for the full article.

BlipTV | book | Viral Video | viral videologist

The 11 Mistakes I Make With My Videos

ByNalts December 1, 2007December 20, 2009

Suddenly I realize… my videos aren’t really a show. It’s 550 random videos. Sometimes they have a theme for a short period, but I make most of the 11 mistakes Blip.tv describes in “How to Produce an Online Video Show. The regular text is from the post, and the italics are my voice… Who? Who…

Dear Stupid Marketer and Your Clueless Agency

ByNalts November 27, 2007December 20, 2009

“Dear Stupid Marketer and Your Clueless Agency” was my original title for this article in Advertising Age. Fortunately I tamed it down given the audience. But hopefully a few folks will read it and overcome the myriad of myths about online video and marketing. If I can just change one clueless agency or stupid marketer,…

Using Online Video to Promote Business: BS in WSJ

ByNalts November 26, 2007December 20, 2009

Today’s Wall Street Journal has an article by Raymund Flandez called “Lights, Camera, Sales: How to Use Video to Expand Your Business in a YouTube World.” It’s positioned on the front page as “Small Business: How to Use Video to Grow.” I’ve got some issues with the piece, and not just because Flandez didn’t interview The…

Uploading Videos to Multiple Sites (TubeMogul)

ByNalts November 6, 2007December 20, 2009

TubeMogul now facilitates simple uploading to multiple videos sites that include such recent additions as StupidVideo and Crackle. This image shows the collection of sites that now accept videos via TubeMogul. There are other sites through which you can upload multiple videos, but TubeMogul saves your username and passwords, and tracks metrics. The site apparently…

Interactive Agency “Eats Its Own Dogfood”

ByNalts October 3, 2007December 20, 2009

A lot of interactive agencies are now pitching clients on the value of online video to promote products and services. But how many of them are brave enough to throw themself in the mix? At a recent “lunch and learn” for Atlanta-based “Spunlogic,” I spoke about online-video marketing to some major media and marketing companies….

Viral Video | viral videologist | YouTube

T-Shirt Puzzle (shirtofnalts)

ByNalts August 26, 2007

I bought a pack of letters yesterday and decided to make a t-shirt. But there weren’t enough of each letter to say much. So I invited YouTubers to help in a video that I planned to delete. I was only going to leave the video live for a few hours, but I fell asleep and…

Is Amateur Online-Video Under Siege by Hollywood and Madison Avenue?

ByNalts June 30, 2007December 20, 2009

“Viral videos are on their way out. You’re the Chia Pet of 2007.” That’s from an e-mail sent last night from my sister, who produces for a major television network on the west coast. There seems to be a great skepticism about amateur video’s endurance when the competitive Huns from Hollywood and Madison-Avenue Mongolians are…

Consumer Generated Ads (iMedia Connection)

ByNalts June 28, 2007December 20, 2009

Here’s a new Q&A I did for iMedia Connection that addresses some of the issues surrounding consumer-generated advertising. Interview by Neil Perry of Xlntads.com (and former executive from McDonalds).