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Barats & Bereta: Latest Online-Video “Crossover Stars”

We wrote about Barats & Bereta‘s “Cubicle Wars” video in August. And “If God Had a Facebook” in September. Now the two have a 6-figure deal with NBC. Congratulations, guys. And thanks to Mark Day for the scoop. Call us if you need extras, guys. Not that you need a third wheel. This just in:…

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Debunking the Mythical Value of a Video “Subscriber”

Fifteen years ago I worked at a small newspaper in Georgetown. I was on the editorial side, but I used to hear my colleagues on the “dark” side of advertising boast about our subscription rates. They were 3 times the quantity of newspapers we printed each week! I asked our chief lying officer (CLO) about…

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YouTube Falls to #3 Online Video Site

According to ComScore, YouTube has slipped to the #3 site for online video viewing. This news doesn’t count as a YouTube “bubble burst,” but you may want to revise your entry in the pool. So here’s the poop according to MarketWatch’s Bambi Francisco. I’m not kidding. That’s her name: 3 out of 5 Internet users…

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8 Tips for Filmmakers Plunging Into Online Video

Last week I attended the Independent Feature Project (IFP)’s event in NYC, and was intrigued by some of the questions independent film makers were asking about online video. So here are some thoughts for aspiring film makers who are asking themselves the question, “how can I take advantage of the emerging online video space?” Ken…

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Uploading Video is First Step, Not Last

Many people believe that uploading video is the last step to getting seen. I’ve discovered the hard way that it’s up to the creator to market their work. And WillVideoforFood has provided a number of techniques to do so. But none of my posts have been as comprehensive as this post by PragD (via Revver’s blog)….

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Boss Takes Highly Personal Calls With Subordinate Waiting

In this video titled “Hang On,” a boss takes a series of highly personal calls and keeps his employee waiting awkwardly. For an online video, it has a better-than-usual story, camera work and “punch” at the end. More of a “sketch comedy” feel than viral video, but done by amateurs. I think we’ll see more…

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Viral Video Guy Speak at Independent Film Event

Yesterday I was on a panel at the Independent Feature Project (IFP)’s event in New York City. Here’s my self depricating video (“Independent Film Panel”) of me playing a self absorbed loser who can’t understand why I’m not getting red-carpet treatment at the event. I’m having trouble uploading on Revver so this video’s on YouTube where…

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A Looming “Tragedy of the Online Video Commons”

Forrester Research’s Peter Kim posts the following: when will fame alone not be enough for CGM? As more people see opportunities for fame AND fortune – via sites like Revver, fake videos like lonelygirl15, or billboards for Court TV, is there a “tragedy of the CGM commons” in the making? The tragedy of the commons…