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The Vaccine for Viral Video

As the “auteur of the awful,” who has also marketed vaccines, I believe I have a unique ability to instruct you on how to vaccinate the world from your viral video. Follow these 10 tips and I can almost guarantee you a non-viral video. Make it long. Say 5-10 minutes. Videotape yourself describing your day….

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Portrait of a Viral Video Genius

I was profiled in this important video about viral video. I’m so glad Nalts had an opportunity to share the meaning behind my viral video work. So often I get the questions: Is viral video be taught or is it an innate skill? What makes you an undiscovered legend? What is the greatest of all…

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I Auditioned a New Family

I’m really getting excited about online-video “serialized storytelling,” but still experimenting with the content and delivery mechanism. By this I mean fewer one-hit wonders like Blackberry Crackberry, and more narratives in 1-3 minute “chunks.” The goal is to keep people in suspense and coming back. Of course it doesn’t happen easily unless you have loyal…

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Top 10 Online-Video Predictions for 2007

I pulled out my crystal ball this morning, and I’m predicting the most significant online-video highlights of 2007. I’ll be citing these selectively at the end of 2007 (only those in which I was right). Okay I didn’t use a crystal ball. This video tells a better story about the process I used to arrive…

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How Do I Get on the YouTube Homepage?

Interesting article from PBS MediaShift about the nuances of the YouTube homepage. As many have discovered, an editor’s pick on YouTube is a career-changing moment. Take Mark Day with his Smiley Intervention. He’s transformed from a local California comedian to an “web-lebrity.” I have nightmares about his bald face against a yellow wall. This MediaShift piece also clarifies…

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Participative Storytelling Via Video: GooTube Conspiracy

I used to play a game with my kids. I’d tell them a bedtime story and stop. They’d have to finish the sentence. Then we’d take it in the direction they wanted. That’s the spirit behind The GooTubeConspiracy. The storyline is dictated by the viewers. Toss a good comment or video response and you’ll see…